Head, Ecosystem Engagement

Sears   •  

Hoffman Estates, IL

11 - 15 years

Posted 176 days ago

This job is no longer available.

This Head of Ecosystem Engagement will focus on personally engaging our members across the SYW ecosystem of products, services, programs, and partners. As a core member of the SYW LT, you will deploy General Management skills and tools, working with Product, Marketing, Analytics,Technology, and the Program/Business Leaders to maximize the behavioral andfinancial outcomes for theportfolio, individually and collectively.

Job Requirements

Job Duties/Responsibilities:

• Define, iterate, and innovate the business data-strategy with specific focus on the unlocks created through new partnerships and external sources
• Serve as the “Product Owner” for “Profile” – working across the front-end, back-end, and personalization teams to deliver a more relevant experience
• Relentlessly identify and integrate transformative data, engagement, and business opportunities, including but not limited to new data partners, market segments, engagement programs, etc…
• Serve as a trusted “solutions provider” to the Program/Product/Business leading to developing the behavioral and financial models to profitably grow the business and design and deploy various test & learn campaigns that prove/disprove various behavioral and financial hypothesis; work with the platform teams to quickly scale what works
• Work with the Finance/Points/Liquidity team to model and manage the investment, exposure, and return on capital associated with the targeted engagement incentives
• Work in close collaboration with the SYW Marketing Team to drive the right personalized content in the right channels at the right time to maximize our OKRs
• Work in partnership with the SHC Marketing and Analytics Teams to develop a set of guardrails related to member communications (i.e., Air Traffic Control), ensuring explicit alignment on overlapping campaigns
• Develop clear insights and recommendations (i.e., Next Move) for the Merch & Marketing teams resulting from ecosystem and partner engagement, serving as a primary conduit for new/growth opportunities
• Define the end-to-end support experience and service KPI's & levels -- spanning our social platforms, call centers, email, and in-store service channels; work with front-lines to deliver to standards
• On a strategic and day-to-day basis, collaborate with the data science, analytics, marketing, product, and technology teams to improve the platform by defining business requirements and accelerating deployment with a focus on the targeting, segmentation, and personalization capabilities to systematically execute multiple, concurrent partner engagement campaigns (i.e., Ecosystem Trifecta)
• Be an agent of change, building a high-performance, agile culture with unwavering consumer obsession while continuing to attract, develop, empower and retain top talent
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

Job Requirements:

• 10+ years related executive leadership experience in a customer-facing organization, with proven positive influence on customer experience, revenue generation, efficiency gains
• 10+ years experience managing senior-level salaried professionals
• Proven ability to communicate with executives in the highest levels of a large corporate environment
• Proven analytical and problem solving skills to identify root causes and drive improvements across a large, matrixed organization.
• Project management skills and a demonstrated track record of initiating significant organizational process improvements and organizational change with bottom line success.

Req/Job ID: 931172BR