Growth Marketing Manager in Redwood City, CA

$80K - $100K(Ladders Estimates)

Shutterfly, Inc   •  

Redwood City, CA 94061

Industry: Consumer Technology

  •  

Less than 5 years

Posted 58 days ago

This job is no longer available.

DESCRIPTION


Shutterfly is looking for a highly-motivated, analytical and detail oriented individual to join the mobile marketing team.The Channel Strategist will be responsible for driving our mobile growth strategy, primarily partnering closely with the paid channel leads on planning, strategy and cross-channel optimization. This is a high-visibility role and a great opportunity to make an impact as Shutterfly is rapidly increasing its mobile footprint.

Key Responsibilities

  • Own cross-channel view and optimizations to drive app installs and evangelize focus on ROI-positive performance marketing within the organization
  • Own and partner with paid channels in budget planning, target setting and outlook reporting to achieve performance goals
  • Cross-channel / media mix optimization to drive maximum ROI and efficiency
  • Drive analysis, insights, annual/quarterly forecasting and post-mortems of cross-channel efforts
  • Develop business relationships with key measurement and tool partners (e.g. Appsflyer, Branch, etc.) in order to drive channel innovation and stay on top of industry trends
  • Work with paid channels on implementing the go-to-market plans for key business initiatives, such as launch of a new product category
  • Work with analytics to define and evolve performance KPIs

Key Skills and Experience Required:

  • 4 years of marketing experience;
  • 2 years of paid acquisition experience
  • Strong analytical skills, including experience with ROI metrics and A/B testing
  • Experience working in an ecommerce company with strong mobile presence preferred
  • Experience presenting to C-level executives
  • High level of dexterity in excel
  • Bachelor's Degree required, preferably in quantitative fields (ex: economics, analytics, etc.)
  • Strong project management skills, with high levels of integrity, autonomy and self-motivation
  • Ability to juggle various projects and priorities in a fast-paced environment
  • Experience with app marketing measurement partners

Valid Through: 2019-9-13