$100K — $150K *
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.
We believe that innovative technology starts with the best talent and were recently ranked of Ad Age’s 2021 Best Places to Work. Learn more about the perks of joining our team here.
A bit about you
We’re strategically scaling our B2B Growth and CRM initiatives, and we’re seeking a Growth Marketer to help drive acquisition and retention efforts for GroundTruth’s fast-growing business lines. You will turn customer data and insights into actionable strategies, delivering meaningful interactions with our growing customer base. In this role, you’ll combine analytical rigor with marketing skills to build and optimize data-driven campaigns to acquire, onboard, activate, and retain customers. This role will report to the Senior Director of Growth Marketing.
Who we are looking for:
As a Growth Marketing Manager, you will be a vital team member responsible for developing the company’s growth marketing programs from the ground up and overseeing the design, testing, and optimization of a range of B2B marketing strategies from paid advertising to email marketing to webinars and more. We’re looking for a well-rounded, experienced B2B marketer who has designed high-performing B2B marketing programs in a startup environment. The ideal candidate is self-driven, curious, challenge-seeking, fast learner, strong communicator, and able to quickly think on your feet. The ideal candidate does not need anyone to push them to succeed, you push yourself. You are also detail-oriented and analytical and able to tell a story while presenting data.
You will be critical to our growth plans, as you help us unlock the potential of a fast growing customer base.
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Valid through: 11/12/2021