Growth Marketing Manager

Credit Karma   •  

San Francisco, CA

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 181 days ago

This job is no longer available.

What You Get To Do

  • Own entire channels and strategies - you own the ideation, prioritization, & execution of all marketing optimization levers
  • Manage Facebook, Mobile/Web Display, SEM, & other media channels
  • Generate personalized media strategies that leverage propensity models and rich data
  • Drive creative strategy, partnering across organization to impact landing page generation, A/B testing, and automation of marketing infrastructure
  • Develop processes and frameworks that will scale with a growing organization
  • Work cross functionally - you will be a primary point of contact for product, engineering, creative, design, finance, and analytics in a collaborative team environment
  • Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

Our Ideal Candidate

  • 3 to 7 years of online marketing experience
  • Has demonstrated step-function growth and improved efficiency of marketing channels
  • Can drive overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting
  • Has demonstrated tactical excellence in at least one of the following acquisition channels: Display Prospecting, Display Retargeting, Paid Social (Facebook, Instagram, etc.), SEM
  • Proficiency with SQL and LookerAdvanced Excel user