The Group Marketing Manager will identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership.
- Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
- Collect and interpret voice of customer (VOC) in order to define market requirements and independently design market research and intelligence strategies for a group of complex products within a portfolio
- Develop and plan larger and more complex marketing programs and activities with accountability for successful completion of all project deliverables
- Create, communicate and ex