Group Digital Media Director in Fort Lauderdale, FL

$150K - $200K(Ladders Estimates)

Zimmerman Advertising   •  

Fort Lauderdale, FL 33301

Industry: Media

  •  

5 - 7 years

Posted 32 days ago

OVERALL OBJECTIVE

THE INTEGRATED MEDIA DIRECTOR – DIGITAL ACTIVATION IS RESPONSIBLE FOR DIRECTING, PLANNING AND IMPLEMENTING INTERACTIVE MEDIA CAMPAIGNS. MANAGE THE 15-PERSON DIGITAL ACTIVATION TEAM AND PROVIDE THE GUIDANCE, SUPPORT AND LEADERSHIP TO EMPOWER TEAM SUCCESS.

RESPONSIBILITIES

  • DIRECT, PLAN AND IMPLEMENT INTERACTIVE MEDIA CAMPAIGNS INCLUDING:
  • CPM, CPC, CPL AND NUMEROUS RETARGETING MEDIA PLACEMENTS
  • SEARCH ENGINE MARKETING – SEO AND SEM INITIATIVES
  • SOCIAL MEDIA – PLANNING OF PAID SOCIAL MEDIA
  • RICH MEDIA AND ONLINE VIDEO PLACEMENTS
  • DIRECT, PLAN, AND IMPLEMENT EMERGING INTERACTIVE MEDIA CAMPAIGNS INCLUDING:
  • INSTANT TEXT MESSAGING
  • CONTENT SPONSORSHIPS
  • MOBILE AND TEXT MARKETING
  • PROGRAMMATIC ONLINE BUYING – DISPLAY, VIDEO AND MOBILE USING AGENCY PREFERRED VENDOR PLATFORMS (TUBE MOGUL, TORRENTIAL), AS WELL AS OTHERS
  • VIRAL AND BLOG MARKETING
  • BUZZ MARKETING/REPORTING/COORDINATION
  • CRM AND PROSPECTING INITIATIVES
  • DIRECT THE ENTIRE INTERACTIVE DIGITAL TEAM SO THAT THEY HAVE THE KNOWLEDGE, RESOURCES AND EXPERTISE TO CREATE RESULT-DRIVEN DIGITAL MEDIA PLANS
  • WORK AS PART OF THE INTEGRATED MEDIA PLANNING GROUP, APPLYING INTERACTIVE MEDIA SOLUTIONS TO OVERALL CLIENT OBJECTIVES
  • DEVELOP, PRESENT, IMPLEMENT AND OPTIMIZE INTERACTIVE MEDIA PLANS AND STRATEGIES
  • PLAN INTERACTIVE STRATEGY IN TANDEM WITH TRADITIONAL MEDIA PLANNING TEAMS
  • WORK WITH MEDIA PLANNING, ACCOUNT SERVICE, SOCIAL MEDIA, CREATIVE TEAMS AND ANALYTICS TEAMS TO DETERMINE WHAT SPECIFIC NEEDS ARE FOR INTERACTIVE ADVERTISING
  • UTILIZE AVAILABLE INTERACTIVE MEDIA PLANNING TOOLS (I.E., COMSCORE, EMARKETER AND OTHER INDUSTRY RESEARCH, CLIENT'S HISTORICAL MEDIA ACTIVITY REPORTS) TO DEVELOP INTERACTIVE MEDIA PLANS
  • OPTIMIZE THE CAMPAIGN WITH MEDIA VENDORS ONGOING
  • WORK TOGETHER WITH CREATIVE TEAMS TO ENSURE CREATIVE SPECIFICATIONS OF NEGOTIATED PLAN ARE SATISFIED
  • PRESENT MEDIA PLANS DIRECTLY TO CLIENTS WHO MAY, OR MAY NOT, HAVE EXPERTISE IN INTERACTIVE MEDIA
  • DEVELOP POVS AS NEEDED IN RESPONSE TO CLIENT AND PLANNING TEAM REQUESTS
  • ACTIVELY PROVIDE RELEVANT INFORMATION ABOUT TRENDS IN INTERACTIVE MEDIA TO PLANNING GROUP, AGENCY STAKEHOLDERS AND CLIENTS
  • NEGOTIATE WITH INTERACTIVE AND MEDIA AND PURL'S VENDORS AND PROVIDE A FINAL NEGOTIATED RECOMMENDATION TO THE CLIENT
  • MONITOR MEDIA CAMPAIGNS VIA THIRD-PARTY AD SERVING SOFTWARE, HAVING DAILY, WEEKLY AND/OR MONTHLY CAMPAIGN PERFORMANCE MEETINGS INTERNALLY AND REPORTING RESULTS TO CLIENT
  • PREPARE AND PRESENT INTERACTIVE MEDIA INFORMATION TO SELECTED PUBLICS, AS NECESSARY (INDUSTRY GROUPS)
  • DEVELOP "MEDIA ALERTS" AND DOCUMENTS FOR ZADV.COM AND REGULAR CLIENT MAILINGS
  • SUPERVISE AND TRAIN ASSOCIATE MEDIA DIRECTOR, SUPERVISORS, AND JUNIOR LEVEL STAFF

REQUIRED SKILLS

REQUIREMENTS:

  • 6+ YEARS OF TOTAL MEDIA PLANNING EXPERIENCE AND/OR DIGITAL MEDIA PLANNING EXPERIENCE
  • 1+ YEARS OF TRADITIONAL PLANNING EXPERIENCE IS A PLUS
  • BACHELOR'S DEGREE IN RELATED FIELD AND/OR EQUIVALENT WORK EXPERIENCE
  • DEMONSTRATED PRESENTATION AND WRITING SKILLS
  • THIRD-PARTY AD SERVING, TRACKING AND REPORTING EXPERTISE (E.G. DOUBLE-CLICK)
  • EXPERIENCE NEGOTIATING WITH AND MANAGING INDEPENDENT VENDORS
  • PROFICIENT WITH COMSCORE OR SIMILAR PRODUCT, MS OFFICE (INTERNET EXPLORER, EXCEL, WORD AND POWERPOINT)
  • FULL SERVICE AGENCY EXPERIENCE PREFERRED, BUT NOT REQUIRED


Valid Through: 2019-10-14