Go to Market Strategist

Nokia   •  

Irving, TX

Industry: Telecommunications


11 - 15 years

Posted 47 days ago

The GTM Strategist for TEPS is a key part of the team that defines the Segment´s go-to-market strategy, route to market, mixing digital demand creation, reputation building, sales enablement, and allocating resources into several channels including Digital, events and Field Marketing/ABM. The candidate is a strategic planner that focuses on how Nokia will merchandise its offering portfolio to key buyer audiences within this customer segment. Oversees TEPS go-to-market execution for Nokia’s entire portfolio of relevant offerings for their target audiences. Reports directly to the Head of Campaign Strategy for TEPS in the Marketing organization. Roles / Responsibilities:

  • Work with key stakeholders across the business (sales, marketing, portfolio) to define an aligned set of marketing priorities and objectives for their programs and campaign elements
  • Translate the company’s business objectives, market opportunities & insights and portfolio of offerings into a formal, cohesive go-to-market plan for their programs and campaign elements
  • Execute with high impact and within allocated budget and resources for their programs and campaign elements
  • Understand target buyer needs, market trends and the comparative positioning for their programs/campaign elements
  • Map out customer buying process and build buyers personas for their programs/campaign elements
  • Identify target markets and accounts for their programs and campaign elements, keeping consistent interlock with sales teams
  • Create campaign brief and collaborates with sales on well-defined sales enablement plans with alignment on MQL targets (for their programs and campaign elements\
  • Consummate team player, helping to drive team success in a highly collaborative environment. Commitment to sharing and cooperation within Marketing, Sales and product unit colleagues in day-to-day activities.

Location: Candidate should be located in: Irving, TX; or Ottawa, ON.

Required Minimum Experience (Education, Technical Skills/Knowledge):

  • 10-15 years relevant marketing experience, including marketing to enterprise customers.
  • Experience in strategy, GTM or customer-facing roles with TEPS customers is highly appreciated for this role.
  • Experience in enterprise, security and analytics is requiredpreferred, with a solid understanding of current technology trends and customer pain points
  • High performance mission-critical wide area networking and communications product/services/solutions marketing experience
  • Business/marketing planning, analytics, measurement and dashboarding experience
  • Sales and/or channel marketing (inbound/outbound/face to face/digital) experience
  • Industry analyst engagement experience is a plus
  • Demonstrated success influencing senior executives and leaders


  • Strong business acumen
  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy.
  • Exemplary teamwork, including the ability work with globally distributed teams with diverse skill sets and backgrounds.
  • Highly proactive, action-oriented individual with very strong influencing skills.
  • Strong ability to prioritize multiple projects and objectives.
  • Ability to translate quantitative data into actionable recommendations
    Critical thinking and capacity for original thought
  • Ability to listen and interpret needs; high level of empathy
    Excellent written and verbal communication skills
  • Strong presentation skills
  • Financial analysis


  • Cross functional leader including tribes
  • Comfortable working with senior leaders
  • Goal oriented
  • Strong communicator
  • Highly collaborative, able to work in a matrix environment
  • Living and breathing the Nokia culture and values


  • Extensive expertise in all aspects of go-to-market strategy for products, solutions, industries and services
  • Understanding of key industries and market segments relevant to the organization
  • Messaging and positioning techniques
  • Company brand & value proposition
  • Sales methodology, sales organization structures, both direct and indirect channels