Go - To - Market Manager - Salesforce, CBU & COMMS in Boston, MA

$150K - $200K(Ladders Estimates)

Appirio   •  

Boston, MA 02108

Industry: Technical Services


5 - 7 years

Posted 55 days ago

Appirio is looking for an experienced Go-To-Market Manager who will own strategy & marketing activities for Appiro's Salesforce.com CBU & COMMs practices. This role will work cross-functionally to conceive and develop innovative marketing programs that drive demand and industry messaging that enables direct and channel sales. As Go-To-Market Manager you will serve as the keystone for (Retail, CPG, Communications and Media) Salesforce practice across marketing, sales, and the consulting field.


  • Develop and lead integrated go-to-market plans
  • Collaborate with the field, digital, sales, and content teams to drive consistent messaging and thought leadership
  • Drive strategy and content creation for on-going digital campaigns, thought leadership campaigns, and service-line collateral
  • Create messaging that distills our approach, industry solutions and value proposition into a compelling story within the Salesforce and Google channels
  • Conduct ongoing market research on our buyers, channel and category to provide competitive intelligence, keep Appirio ahead of CRM and technology trends, and drive differentiation as the market evolves
  • Develop and execute sales enablement messaging and tools for direct sales and channel partner teams
  • Work on research and development efforts with Strategy Leads for thought leadership.

Job Knowledge and Requirements-

  • 5-7 years of product marketing experience
  • 2-4 years relevant Salesforce.com experience
  • Demonstrated campaign development experience
  • Demonstrated ability to work cross functionally with sales, field, and marketing teams
  • Previous experience supporting sales cycles.
  • Ability to focus on detail and ensure quality outputs
  • Strong writing skills
  • Strong analytical capabilities
  • Experience translating technical capabilities into benefits is crucial

Education and Travel-

  • Bachelor's degree
  • Ability to travel 25%-35%

Valid Through: 2019-10-18