Go -To - Market Manager - Salesforce, BFSI in Tampa, FL

$150K - $200K(Ladders Estimates)

Appirio   •  

Tampa, FL 33602

Industry: Technical Services


5 - 7 years

Posted 54 days ago

Appirio is looking for an experienced Go-To-Market Manager who will own strategy & marketing activities for Appiro's Salesforce.com BFSI practice. This role will work cross-functionally to conceive and develop innovative marketing programs that drive demand and industry messaging that enables direct and channel sales. As the Go-To-Market Manager you will serve as the keystone for the BFSI Salesforce practice across marketing, sales, and the consulting fields.


  • Develop and lead integrated go-to-market plans
  • Collaborate with the field, digital, sales, and content teams to drive consistent messaging and thought leadership
  • Drive strategy and content creation for on-going digital campaigns, thought leadership campaigns, and service-line collateral
  • Create messaging that distills our approach, industry solutions and value proposition into a compelling story within the Salesforce channels
  • Conduct ongoing market research on our buyers, channel and category to provide competitive intelligence, keep Appirio ahead of CRM and technology trends, and drive differentiation as the market evolves
  • Develop and execute sales enablement messaging and tools for direct sales and channel partner teams
  • Work on research and development efforts with Strategy Leads for creating thought leadership content.

Job Knowledge and Requirements-

  • 5-7 years of product marketing experience
  • 2-4 years relevant Salesforce.com experience
  • Demonstrated campaign development experience
  • Demonstrated ability to work cross functionally with sales, field, and marketing teams
  • Previous experience supporting sales cycles
  • Ability to focus on detail and ensure quality outputs
  • Strong writing skills
  • Strong analytical capabilities
  • Experience translating technical capabilities into benefits is crucial

Education and Travel-

  • Bachelor's degree in Marketing or related field
  • Ability to travel 25%-35%

Valid Through: 2019-10-18