Global Web and Social Manager - Adhesives

Salary depends on experience
Posted on 06/14/18
5 - 7 years experience
Retail & Consumer Goods
Salary depends on experience
Posted on 06/14/18

Henkel Adhesive Technologies is a worldwide leader in bonding, sealing and surface treatments - thanks to our ambitious people. We create unique value for our clients and our technologies can be found in many objects touching our lives every day. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?


 

  • Responsible for social strategy (channels, influencer programs)

  • Manage content on owned channels (website, social such as LinkedIn and Youtube)

  • Help drive digital ecosystem development to deliver superior online customer experience

What we offer

Overview

  1. Part of the Global Marketing team

  2. Responsible for content on all our owned channels

  3. Develop social strategy including influencer programs globally

  4. Key contributor to overall adhesive’s digital strategy and priorities

TASKS

  1. Closely monitor the effectiveness of our owned content through analytics and optimize to increase performance

  2. Responsible for

    • SEO optimization of content

    • Web content fit in ONE!Web (website)

    • Web content updates

  3. Addresses always “on” content strategy (focusing on organic traffic growth)

  4. Based on insights (either collected through social listening or other means); propose “always on” content roadmap and develop accordingly

  5. Create and implement global social strategy including:

    • Recommendation for global social presence

    • Working with key stakeholders to set up processes to create, maintain and sustain content creation, community management etc

    • Strategy for influencer programs

  6. Work closely with global demand generation managers, regional and local teams; cross adhesive digital team and piers in other business units

  7. Identify and recommend key website development to continuously innovate in how we serve our customers through online channels

  8. Select appropriate external agencies

  9. Identify and implement processes to streamline the implementation of new content and content updates globally

Who we are looking for

    • 5+ years in digital marketing, web and social management in a global company

    • Strong expertise in digital content, web and social engagement, B2B web copywriting

    • Strong expertise in SEO / SEM

    • BS / BA degreerequired / MBA preferred

    • High proficiency with PC applications: MS Word, Excel, PowerPoint

    • High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems.

      180003SE

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