Pentair plc (NYSE: PNR) is a global company dedicated to building a safer, more sustainable world. Pentair delivers industry leading products, services and solutions that help people make the best use of the resources they rely on most. Its technology moves the world forward by ensuring that water is plentiful, useful and pure, and that critical equipment and those near it are protected. With 2016 revenues of $4.9 billion, Pentair employs approximately 19,000 people worldwide.
Business Unit Overview
A high-performance electrical business focused on improving utilization, lowering costs and maximizing customer uptime. Its industrial enclosures, fastening systems and thermal management technologies help protect sensitive equipment, buildings and critical processes and help keep people safe. Strategic business units include Enclosures, Thermal Management, and Electrical & Fastening Solutions. Electrical generated approximately $2.1 billion in sales in 2016.
The primary objective of this role is to drive profitable growth by leading all aspects of the product lifecycle for a small to medium (Revenue ~>50M) product line. This role will define the product line strategy and lead cross function execution to achieve key growth targets. To achieve key metrics, the Product Manager will be responsible for a broad set of activities ranging from new product development to successfully managing SOIP/inventory to meet customer demand.
Product Planning & Strategy
Conduct routine voice of the customer (VOC), primary, secondary and observational research to facilitate development of product plans, and identification of new products and service opportunities. Spend ~40 – 50% of time in field with customers.
Develop and maintain long term technology plans and global product road maps.
Identify, charter and lead strategy projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends (e.g. connectivity), market trends, and integrated solutions.
Develop and maintain long term Product Strategies/Road Maps for assigned product lines.
Product Line Performance
Lead all product marketing related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
Direct the implementation of category strategies and plans for assigned products and coordinate necessary cross-functional activities. Communicate with and influence other departments in the development of strategic marketing plans and programs related to assigned products.
Product Life Cycle Management
Develop strong and quantified value propositions for product families in order to clearly articulate differentiation to customers, channel partners and sales.
Participate on cross-functional new product development teams. Lead all marketing aspects associated with the product definition, product development, pricing, market introduction, sales tools, and promotion plans.
Working closely with Finance, lead development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
Develop the positioning strategy of all products and services considering price, volume, share and profitability.
Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line’s competitive edge.
Evaluates assigned products for obsolescence and communicates recommended product replacement.
Suggest and drive process improvements in product management in their area of responsibility.
Marketing Communications Tools
Work collaboratively with marketing communications and digital marketing to develop appropriate marketing plans to ensure we clearly articulate our value proposition to customers, channel partners and sales.
Support the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc.
Accountable to define target customer and persona, value proposition and key metrics so Marketing Communications can develop key launch kits, collateral and demand generation programs.
Works collaboratively with the training team to develop materials for online modules and hands on training.
Deliver sales, customer and channel partner training sessions especially for new product introductions either through WebEx or in person training sessions.
Sales Support Tools:
Serves as subject matter expert for assigned products to support internal team, field sales, distributors and end customers as required. Develops tools used to help customers make a buying decision such as:
Product application overview
Competitive comparisons and/or battle cards
Educational Content: White Papers, Lunch n Learns, Videos, etc.
External audience materials (e.g., content for newsletters , forums, blogs)
ROI / Value Grids / Calculators
Customer Success Stories
Product Reference and Customer Lists
Job Requirements & Skills
EDUCATION & EXPERIENCE
KNOWLEDGE, SKILLS & ABILITIES:
Knowledge in product marketing and product life cycle management
Knowledge working with industrialchannels of distribution including distributors, direct sales and manufacturer’s reps
Skill in conflict resolution including the ability to address difference of opinions or facts and use the most appropriate method to reach an effective solution.
Must works well with others - inspires trust and open communication amongst team members and peers.
Ability to influence at all levels of the organization cross-functionally.
Ability to conduct complex financial analyses, to develop financial models and interpret P&L statements.
Ability to build and maintain effective work relationships, both internal and external, and establish credibility with business partners.
An energetic, resourceful and hands-on individual with a strong bias for action, someone who commits himself/herself fully to stretch goals and who is dedicated to developing and delivering outstanding results.