$100K — $150K *
About this opportunity
Here is your chance to be a part of the growing team here at Align Technology that is responsible for the innovation and design that is shaping the future of digital dentistry. This position will be responsible for helping to drive the penetration and usage of Invisalign clear aligners as part of a holistic offering within the General Practitioner (GP) Channel. Specifically, the individual will help create and execute GP strategy and program(s) that strengthen our product utilization while redefining and delivering our value proposition.
This person must be customer-centric and a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, leading collaborative efforts with sales, clinical education, legal, and outside agencies. Excellent project management skills. Role includes all aspects of marketing such as positioning, messaging, creative development, sales force partnership & enablement, pricing and promotions, trade shows, and key opinion leader programs.
In this role, you will…
Work in consultation marketing leadership, to improve the appeal, value, ease of use, and overall competitiveness of the Invisalign GP Product Portfolio
Translate customer/market needs into a compelling product vision and market-leading product solutions/lineup
Serve as Voice-of-Customer to provide feedback and requirements to both product and commercial teams that support the development of products, features, services, and programs with compelling value propositions to drive adoption and brand equity by doctors, consumers and other stakeholders
Understand customer mindset and barriers to adoption & utilization, and develop and drive successful marketing programs that ladder to business objectives and drive business plan
Collaborate closely with regional and consumer teams to ensure regional needs are met. Lead commercialization in collaboration with Regional Marketing
Assess in-market performance through product analytics and doctor feedback; make recommendations for enhancements
Serve a primary role in marketing support for GP-specific sales training and selling structure
Manage a range of projects that support our strategic and tactical efforts, including market research, development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business
Support cross-functional teams in creating and executing tactical plans that support our business strategies, including post-launch support
Ensure commercialization of products, promos, and programs are on-time and within budget
Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
Connect with sales and synthesize feedback to into actionable tasks that move key initiatives forward.
Work with regional teams and sales development to build effective training to the sales force
Cultivate strong relationships across Align business groups as well as external stakeholders and customers to understand and connect capabilities—in order to extend solutions and enhance value delivered
In this role, you’ll need …
Prioritize needs based on customer focus.
4-6 years of global marketing experience
Bachelor's degree or equivalent experience; MBA education preferred.
Strong written and verbal communication skills
Analytical skills and results orientation
Strong project/program management skills
Prioritizes well and strategic thinker
Strong cross-functional teamwork
Self-starter who needs minimal supervision
Program launch and project management experience
Strong management skills; demonstrates initiative, takes action, and drives for results.
Demonstrates the ability to identify customer needs and create product and commercial solutions to meet those needs.
Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment.
Ability to work cross functionally with individuals at all levels in an organization and understand their needs/motivations.
Ability to balance teams, requirements, and inputs across multiple geographies and time zones
Shift easily between upstream marketing skills and downstream marketing support, based on the needs of the project
Self-starter who needs minimal supervision and able to effectively manage through ambiguity.
Valid through: 4/13/2021