Global Media Manager

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/21/18
Morris Plains, NJ
8 - 10 years experience
Salary depends on experience
Posted on 03/21/18

The Global Media Manager is responsible for all aspects of global communication planning including strategy development, analytics, planning global media guidelines development, media plan validations and innovation.   

PRIMARY RESPONSIBILITIES:                                                             

 

  • Own the paid media channel. Oversee all phases of the global media planning process, from strategy through to activation through to optimization and performance reporting for key Coty brands.
  • Manage the analytics with the agency to contribute to building fact based media strategies, leveraging competitive brands/companies analysis and learnings, as well as internal benchmarks.
  • Understand the audience insights relative to media behaviors and use this understanding to drive for better alignment between our media mix and our audiences.
  • Develop, manage and innovate strategic Global Media Guidelines.
  • Review and critique media plans, validate plans and ensure brands adhere to global guidelines.  Optimize and provide final approvals of media plans by market/region including Global, Local and Licensors.
  • Recommend media budgets and media spend thresholds per house, brand, market and media type.
  • Be the media expert and advocate. This should be demonstrated within the strategies that are recommended as well as the conversation at the table.
  • Know the digital media landscape. This should be reflected in the guidance given to our marketing and agency teams, in our recommendations, in our measurement and in our learning agenda
  • Build a strong collaborative working relationship and create alignment with other Channel leads (Influencer Marketing, Digital, etc.) and our agency partners.
  • Be both a leader and a team player, with a strong degree of organizational savvy.
  • Be a change agent. There will be a need to challenge the status quo as well as to push for success through the ‘tried & true'.
  • Create, manage and grow our partnerships with external media and media analytics partners.

 

QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)

 

  • 4-yearUndergraduateDegree in Marketing, Media or Related Field
  • 7+ years in media with significant time spent in media strategy across all media channels (TV, Digital, Print, OOH)
  • Managed media budgets across multiple brands/sub-brands, client or agency side
  • Strong knowledge of digital media and current/emerging web, social and mobiletechnologies
  • Substantial experience with digital media strategy and activation
  • Proven ability to achieve results in a highly matrixed organizational structure
  • Global experience appreciated

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