Global Media Manager

Coty   •  

Morris Plains, NJ

8 - 10 years

Posted 271 days ago

This job is no longer available.

The Global Media Manager is responsible for all aspects of global communication planning including strategy development, analytics, planning global media guidelines development, media plan validations and innovation.   

PRIMARY RESPONSIBILITIES:                                                             

 

  • Own the paid media channel. Oversee all phases of the global media planning process, from strategy through to activation through to optimization and performance reporting for key Coty brands.
  • Manage the analytics with the agency to contribute to building fact based media strategies, leveraging competitive brands/companies analysis and learnings, as well as internal benchmarks.
  • Understand the audience insights relative to media behaviors and use this understanding to drive for better alignment between our media mix and our audiences.
  • Develop, manage and innovate strategic Global Media Guidelines.
  • Review and critique media plans, validate plans and ensure brands adhere to global guidelines.  Optimize and provide final approvals of media plans by market/region including Global, Local and Licensors.
  • Recommend media budgets and media spend thresholds per house, brand, market and media type.
  • Be the media expert and advocate. This should be demonstrated within the strategies that are recommended as well as the conversation at the table.
  • Know the digital media landscape. This should be reflected in the guidance given to our marketing and agency teams, in our recommendations, in our measurement and in our learning agenda
  • Build a strong collaborative working relationship and create alignment with other Channel leads (Influencer Marketing, Digital, etc.) and our agency partners.
  • Be both a leader and a team player, with a strong degree of organizational savvy.
  • Be a change agent. There will be a need to challenge the status quo as well as to push for success through the ‘tried & true'.
  • Create, manage and grow our partnerships with external media and media analytics partners.

 

QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)

 

  • 4-yearUndergraduateDegree in Marketing, Media or Related Field
  • 7+ years in media with significant time spent in media strategy across all media channels (TV, Digital, Print, OOH)
  • Managed media budgets across multiple brands/sub-brands, client or agency side
  • Strong knowledge of digital media and current/emerging web, social and mobiletechnologies
  • Substantial experience with digital media strategy and activation
  • Proven ability to achieve results in a highly matrixed organizational structure
  • Global experience appreciated

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