Global Marketing Manager

Danaher   •  

Sunnyvale, CA

Industry: Technology


8 - 10 years

Posted 36 days ago

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications.

  • Job Description SummaryThe Global Marketing Manager – Respiratory, is responsible for leading the development and execution of strategies for the Respiratory Infections Franchise. This includes developing and executing plans to establish opportunities to grow both existing and future product lines within the hospital and commercial laboratory segments.
  • Job Description

    Product lifecycle management and product portfolio planning:

    • Conduct business analysis and develop recommendations for entry into potential new market segments, defining the criteria for Go-to-Market opportunities
    • Identify unmet customer needs and new product/market opportunities in molecular diagnostics by utilizing structured VOC/VOS/VOB processes
    • Drive the development of new product concepts in close corporation with medical affairs, scientific affairs, R&D, and other internal stakeholders
    • Manage the product lifecycle process within the HAI franchise
    • Develop commercial strategies and global marketing plans for key segments and geographies
    • Represent Marketing in new product development core teams

    Strategic marketing activities:

    • Develop global product marketing and business segment plans
    • Participate and contribute in the annual strategic planning process
    • Develop pricing strategies and develop payer strategies
    • Drive product launches, and work very closely with key regions in the post-launch process
    • Establish and maintain relationships with key opinion leaders
    • Monitor global and regional market trends and opportunities

    Other key deliverables:

    • Support regional and local marketing organizations with growth initiatives, product launches, training, and commercial excellence initiatives
    • Participate in international and regional key conferences and meetings
    • Initiate key scientific and health economic studies and projects


Minimum Experience:

  • Bachelor’s degree with 8+ years of related work experience OR
  • Master’s degree in field with 6+ years of related work experience OR
  • Doctoral degree in field with 3+ years of work experience.