Global Marketing Manager

Danaher   •  

Sunnyvale, CA

5 - 7 years

Posted 303 days ago

This job is no longer available.

Job ID: CEP000691


Product life cycle management and product portfolio planning:

    • Conduct business analysis and develop recommendations for entry into potential new market segments, defining the criteria for Go-to-Market opportunities.


    • Identify unmet customer needs and new product/market opportunities in molecular diagnostics by utilizing structured VOC processes.


    • Drive the development of new product concepts in close corporation with scientific affairs, R&D, and otherinternal stakeholders.


    • Manage the product life cycle process in areas of responsibility


    • Develop commercial strategy and global marketing plans for key segments


  • Represent Marketing in new product development core teams

Strategic marketing activities:

    • Develop global product marketing and business segment plans


    • Participate and contribute in the annual strategic planning process


    • Develop pricing strategies and develop payer strategies


    • Drive product launches, and work very close with key regions in post-launch process


    • Establish and maintain relationships with key opinion leaders


  • Monitor global and regional market trends and opportunities

Other key deliverables:

    • Support regional and local marketing organizations with growth initiatives, product launches, training, and commercial excellence initiatives


    • Participate in international and regional key conferences and meetings


  • Initiate key scientific and health economic studies and projects


Required Knowledge, Skills, and Abilities:

    • BA/BS degreerequired, preferably within a technical area of focus; Four year scientific or engineering degreepreferred.  MBA preferred.


    • Minimum five (5) years of experience in Marketing or customer facing roles in the medical or diagnostic industries


    • Demonstrates knowledge of molecular IVD products and markets


    • Communicates effectively and strong team player/collaborator with various internal constituent, customers and other stakeholders


    • Excellent presentation skills; ability to multi-task across broad number of products and disease states


    • Prior product launch experience is essential; prior product development experience would be important


    • Demonstrated experience of translating science into marketing messages is required


    • Analytical thinking and in depth understanding of the current market environment is a requirement


    • Experience working directly with thought leaders and KOLs in relevant areas is required


  • Willingness to travel up to 25-30%, both domestic and internationally, as required