Global Marketing Director

11 - 15 years experience  •  Medical Devices & Diagnostics

Salary depends on experience
Posted on 09/21/17
King Of Prussia, PA
11 - 15 years experience
Medical Devices & Diagnostics
Salary depends on experience
Posted on 09/21/17

As a key member of the Global Marketing Team, the Marketing Director will be responsible for the implementation of the market development strategy for a novel cardiovascular compound CSL 112, in alignment with overall therapeutic area objectives.

Based on excellent understanding of the new product planning process and cross-functional collaboration with colleagues across Clinical Development, Medical Affairs, Market Access this individual will be responsible for the pre-launch market insight, customer segmentation, disease awareness education program development andexecution.


  • Identify key business drivers for the market development strategy through in-depth understanding of product, cardiovascular treatment practices, customer needs and competitive trends in the cardiovascular market.
  • Lead pre-launch initiatives including market insight, positioning, messaging, branding
  • Work closely with R&D organization, contributing to clinical development and regulatory strategy by integrating market insights, KOL input and competitive intelligence.
  • Foster strong partnerships with health economics, market access, market research, legal, corporate communications and other functional teams to ensure understanding of brand strategies and aligned objectives.
  • Build and maintain strong relationships with key opinion leaders in cardiovascular.
  • Manage annual marketing budget


Bachelors of Science or Marketing Degree. MBA preferred.

Experience in new product planning and strategic marketing

Ten or more years of pharmaceutical marketing experience, including a successful cardiovascular launch.

Experience with both global and US launches preferred.

Willingness and flexibility to meet domestic and international travel requirements (approximately 25%).

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