Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya who had bought a plant in the town of South Edmeston, New York, that was being closed by Kraft Foods. Ulukaya hired several of the former Kraft employees as well as a "yogurt master" and launched his brand in 2007.
Chobani sells thick, Greek-style yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US. The company has also expanded to non-dairy, plant-based products such as dairy-free vegan yogurt and oat milk. The company promotes its products as health food. Chobani is the top-selling Greek yogurt brand in America and operates the largest yogurt facility in the world. Its products include a variety of Greek, or strained, yogurt cups, flips, drinks, and children's snacks, dairy-based coffee creamers, as well as plant-based products made with organic oats or coconut. Chobani's yogurt's market share in the U.S. rose from less than 1% in 2007 to more than 50% in 2013.