Create, manage, and implement integrated marketing plans with key customers across Telecom and Retail channels globally involving our tablet devices for North America and global commercial tablet opportunities. Work with key customers and agencies on all aspects of strategy, creative and customer activation. Ensure all consumer, customer and promotional messages are consistent with the brand strategy and deliver against customer and consumer insights. Build strong working relationships with alliance partners. Work with customers, agencies, various marketing and sales departments on the in-store and event merchandising needs of the group. Oversee project briefing and definition process. Ensure delivery on agreed upon brief metrics. Work withData Analytics, Finance and Research teams to set, measure and report on programperformance. Perform postanalytics of executed promotions and displays to determine thesuccess or failure, as well as future viability. Develop and maintain relationships with suppliers, manufacturers and retailer marketing departments. Utilize Marketing and Business Strategy; Telco Champion; Data Analytics; Budget Planning and Forecasting; New Product Launch Management and Channel Marketing Operations; Go-To-Market Strategies.
8 or more years of relevant experience
Marketing and Business Strategy; Telco Champion; Data Analytics; Budget Planning and Forecasting; New Product Launch Management and Channel Marketing Operations; Go-To-Market Strategies
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