Global Attraction and Engagement Director

Salary depends on experience
Posted on 03/27/18
Purchase, NY
Salary depends on experience
Posted on 03/27/18


We’re hiring a Director to lead PepsiCo’s Global Attraction & Engagement function which includes elevating our employer brand through external digital and social channels and collaborating with our talented teams across the globe to share transparent & inspiring stories. Join us in showcasing what makes PepsiCo unique through the lens and voice of our employees on global and local platforms, in a differentiating and inspiring way.

  • Individual will be responsible for Leading PepsiCo’s Global Attraction and Engagement Center of Excellence to make our Employer Brand a competitive advantage in attracting & engaging best-in-class talent from front line to professional globally
  • In particular, leading the Global EB re-fresh campaign through 2018 for professional cohort and adapt and govern for Frontline
  • Developing global content through data and insights and leveraging marketing tactics to develop external attraction & engagement strategies, globally and locally in concert with sector A&E leads
  • Upholding the integrity of our Employment brand through global governance
  • Lead the development and production of global integrated marketing campaigns to attract, engage and retain top talent in partnership with Sector A&E leads
  • Act as a brand steward and ensure PepsiCo’s Employer Brand identity and VIS are consistently maintained across regions. Lead the Global A&E Council and ensure robust management & oversight of our brand governance process
  • Partner with design team, global agency and media partners to drive brand positioning through new and existing touchpoints
  • Create toolkits and manage shared information spaces to facilitate the implementation of successful global and local initiatives
  • Develop social measures and monitor progress / success and ROI, shifting strategies as appropriate based on data findings
  • Manage our global integrated communication calendar externally and co-ordinating with internal Comms and TM for internal campaigns
  • Analyze internal and external talent trends, PepsiCo’s reputation to prioritize talent segments, communications, platforms and content strategy, working closely with HR COEs and Communications
  • Maintain a keen focus on external leading trends and lead insights to enhance/create stand-out Candidate experiences to inform broader TA best practices

Qualifications/Requirements

  • Experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners
  • Digital / brand marketing background or Employee Value Proposition activation and sustainment experience required
  • Global acumen and deep understanding of priority markets to develop social & digital strategies that resonate with target audiences.
  • Ability to effectively collaborate and influence in a matrix environment across cultural/geographical boundaries
  • Strategic & Creative Thinking
  • Willingness to manage ambiguity
  • Ability to champion new initiatives within the organization
  • Expertise in continuous assessment of channel success and RO1 to measure impact on key cohorts
  • Successfully proven project management experience on a global scale
  • Articulate, concise and impactful communicator. Internal & external speaking to small and large (in excess of 1K) audiences

Auto req ID: 131035BR

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