RESPONSIBILITIES
- Develop and present an Esri vision for the government and commercial sector to maximize market share and sustainable revenue growth
- Develop and execute comprehensive industry marketing strategies to support business objectives
- Continuously research, analyze, and monitor financial, technological, and market factors to stay ahead of industry trends using a variety of data sources to analyze relevant business trends
- Proactively develop and adjust messages to address evolving key business issues, drivers, and growth opportunities; share knowledge about competition and customer requirements to enable Business Development teams to be more effective
- Serve as the industry expert with other departments/teams and groups
- Develop compelling success stories that demonstrate credibility and support growing the sales pipeline
- Develop regular cadence of content (e.g., webinars, case studies, collateral, social media programs, web, and event plans) that drive awareness and demand and build community
- Develop and execute joint strategies with other industry managers and business development leads to promote Esri’s capabilities for multi-industry collaboration
- Support strategic sales opportunities as a subject matter expert and work with account managers to drive penetration in key accounts
- Provide knowledge about competition to Product Development and Business Development to enable sales to be more effective
- Work with channels and sales enablement team members to ensure awareness of industry marketing programs (messaging, positioning, assets, and credentials)
- Manage, mentor, and grow team of industry managers and specialists to execute plans to meet annual sales and marketing goals
REQUIREMENTS
- 10+ years of experience in environmental management at a decision-making level covering earth sciences (atmospheric science, geology, hydrology, oceanography, landscape ecology, physical geography) and/or natural resource management and industries (agriculture, energy, environmental protection, forestry, land management, marine management, mining, parks and recreation, water resources, wildlife management)
- 5+ years of GIS experience as it relates to field observations and monitoring, analysis, and mitigation for reporting for compliance and developing policy
- 5+ years of leadership experience with the ability to motivate, inspire, and achieve goals
- Proven capability to make compelling, effective presentations to large and small audiences
- Proven and demonstrated capability to communicate in writing
- Demonstrated thought leadership and contributions to professional organizations within environmental science in various industries
- Proven ability to collaborate, communicate, and influence audiences across large organizations and/or multi-disciplinary audiences
- Able and willing to travel internationally
- Experience leading programs including creating and managing plans and monitoring and reporting on results, managing implementation teams, and managing budgets
- MBA or bachelor's or higher in earth sciences and/or natural resource management discipline, marketing, geography, business, or similar field
RECOMMENDED QUALIFICATIONS
- General knowledge of spatial analysis and how it is used for problem solving
- Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators