Esri industry managers are experienced executives and recognized GIS subject matter experts with first-hand grasp of the industry structure, culture, and workflows. They have amassed a network of industry associates and influencers and are members of professional trade associations and possess appropriate industry certifications. They have demonstrated an ability to develop thought leadership and serve as an evangelist/advocate for the adoption of GIS, mapping, and location analytics.
An industry manager is an effective communicator and a skilled presenter to large audiences. As a thought leader, the industry manager has a vision for how GIS, mapping, and location analytics can transform and modernize operations within the government and private sectors of commercial agriculture, ag research and policy making. They will develop and execute a strategy for growth of Esri technology within this industry.
Our ideal candidate will have experience in supervision/leadership, strategy planning, budget management, implementation and management of complex programs, and extensive experience utilizing GIS technology within agriculture companies and government organizations.
- Develop and present an Esri vision for the agriculture sector to maximize market share and sustainable revenue growth
- Develop and execute comprehensive industry marketing strategies to support business objectives
- Continuously research, analyze, and monitor financial, technological, and market factors to stay ahead of industry trends using a variety of data sources to analyze relevant business trends
- Proactively develop and adjust messages to address evolving key business issues, drivers, and growth opportunities; share knowledge about competition and customer requirements to enable Business Development teams to be more effective
- Serve as the industry expert with other departments/teams and groups
- Develop compelling success stories that demonstrate credibility and support growing the sales pipeline
- Develop regular cadence of content (e.g., webinars, case studies, collateral, social media programs, web, and event plans) that drive awareness and demand, and build community
- Develop and execute joint strategies with other industry and product managers to promote Esri's capabilities for multi-industry collaboration
- Support strategic agriculture sales opportunities as a subject matter expert and work with account managers to drive penetration in key accounts globally
- Provide knowledge about competition to Product Development and Business Development to enable sales to be more effective
- Work with channels and sales enablement team members to ensure awareness of industry marketing programs (messaging, positioning, assets, and credentials)
- Coordinate and collaborate the execution of agriculture marketing campaigns with programs marketing specialists to meet annual goals
- 10+ years of experience in the agriculture, in one or more market segments such as agriculture business, agriculture science, natural resources, food science, and plant science
- 5+ years of senior-level GIS experience as it relates to the agriculture industry
- 5+ years of leadership experience with the ability to motivate, inspire, and achieve goals
- Proven capability to make compelling, effective presentations to large and small audiences
- Proven and demonstrated capability to communicate in writing
- Demonstrated thought leadership and contributions to professional organizations within the agriculture industry and to contribute significantly to community based development programs
- Proven ability to collaborate, communicate, and influence audiences across large organizations and/or multi-disciplinary audiences
- Able and willing to travel internationally
- Experience leading programs including creating and managing plans and monitoring and reporting on results, managing implementation teams, and managing budgets
- MBA or bachelor's or higher in agriculture, natural resource management, marketing, geography, business, or similar relevant field.