General Mgr - STATS Digitala

Tronc   •  

Deerfield Beach, FL

8 - 10 years

Posted 178 days ago

This job is no longer available.


The General Manager- Stats Digital oversees all digital advertising revenue development in South FL. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications. This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization. This position reports to the VP of Advertising Sales.


  • Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.

  • Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.

  • Lead and manage strategic initiatives for the company

  • Communicate corporate and local strategies across divisional lines and ensure that digital

    objectives of the (Select Market) and tronc are advancing forward as required.

  • Work flexibly, cooperatively and effectively with multiple stakeholders and parties of

    influence across the company, and external vendors as warranted.

  • Develop leadership bench strength on the digital sales team through mentoring and

    succession planning.

  • Demonstrate understanding of the organization’s overall goals.

  • Lead all online, apps and other digital sales activity.

  • Ideate and implement sales sprints, media plans and targeted sales drives that accelerate


  • Keep apprised of digital media industry standards and best practices and communicate

    throughout division.

  • Work with peers and lead sales force to collectively retain and grow share of media budgets,

    print migration revenue, and fragmentation of local programmatic digital media buying.

  • Analyze and develop plans to capitalize on best digitalinventory (i.e.: Home Page, over-the-

    scroll impressions, mobile, etc.).

  • Manage rate yield by understanding supply and demand of digitalinventory.

  • Must be able to respond expediently to changes in digitallandscape and consumer


  • Work closely with corporate offices to understand and implement tronc wide digital initiatives.

  • Supervise digital team leaders/ sales personnel in conjunction with VP of Ad Sales

  • Work within assigned expense budget

  • Achieve revenue growth goals.


  • Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.

  • Bachelors’ degree or equivalent work experiencerequired

  • Minimum of 7 years digital sales and management experience.

  • IAB Certification preferred

  • Google Analytics Certification preferred

  • Programmatic experiencepreferred

  • Exceptional computer skills

  • Strong team building and interpersonal skills a must.

    Job ID 2018-48205