Purpose and Scope: Ralph Lauren General Managers (GM) act as the CEO of their store, driving desirability and topline performance. As the CEO’s , the GM ensures every client walking through the door is treated as a VIP using the “5 C’s of Service Excellence”, creating the ultimate expression of a luxury lifestyle shopping experience. The General Manager is expected and empowered to cast and develop top talent to create the next generation of Ralph Lauren ambassadors. “Ralph Lauren CEO’s are “In the business of dreams”.
Responsible for ensuring each employee delivers the 5 C’s of Service Excellence to every client. “CREATE, CONNECT, CONVERT, CLOSE, and CONTINUE”
Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph Lauren
Guarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client base
People & Development
Responsible for the casting and development of store employees, creating dynamic/ diverse and powerful field teams
Coach and mentor all employees to achieve optimal results
Responsible for building bench strength for future talent, as well as succession planning for current store employees
Merchandising & Presentation
Provide consistent feedback to buyers and planners identifying all areas of opportunity
Understand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Lauren’s desired image and character
Ensure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories of who we are as a brand
Store Operations & Inventory Management
Responsible for achieving store shrink goals and for maintaining and implementing both new and existing asset protection procedures
Direct the execution of all strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profit objectives including Gross Margin.
Establish and uphold all store processes and procedures
Responsible for the achievement of all Key Performance Indicators ( KPI’s) relating to customer experience: Conversion, UPT,SPH, ADT and Customer Shop scores
Must ensure effective people and development systems are set up to drive employee engagement. Key metrics are Internal and Time to Fill rates, Employee Engagement and Enablement scores, and turnover rates
Manage selling expenses and achieve payroll percent target
College Degree or equivalent experience
5 years of Retail Management Experience
Strong business acumen.
Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.
Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills.
Strong communication and interpersonal skills.