Field Marketing Manager, National Accounts

WatchGuard Technologies   •  

Chicago, IL

Industry: Technology


5 - 7 years

Posted 79 days ago

This job is no longer available.


Marketing strategy

  • Contribute to the overall marketing program strategy and execution framework to meet the goals of the business.
  • Develop integrated demand generation programs in cooperation with the channel and business development team in North America
  • Lead planning and review process for field and channel marketing programs
  • Build and maintain relationships with channel and sales leaders to understand the needs within the market

Marketing program delivery

  • Development and management of a communication program to develop and expand sales within our active partner community
  • Development of marketing materials, tools, and infrastructure, to support the needs of channel and business development teams
  • Management of telesales and telemarketing programs as needed
  • Work with sales team and national accounts in supporting local shows, lunch-and-learns, etc with event materials

Marketing Funds

  • Ownership, management and reporting of MDF spend on a monthly/quarterly basis
  • Ensure accurate reporting of marketing claims with complete documentation. Includes MDF forecasting, pre-approval, ROI reporting, and submission
  • Selection and management of agencies and vendors as required to support marketing activities
  • Manage, with corporate team, on line MDF system including training of resellers, distributors, and WatchGuard sales staff
  • Contract negotiation skills

Communication and Training

  • Rollout out of quarterly sales training programs via Webinars – working closely with product and channel management
  • Assist in writing & editing of Partner News –ensure appropriate content for regional market
  • Weekly communication to all National partners and Distributors to keep them advised of programs, promotions & changes as required
  • Ownership and management of channel contacts database – updates, exports & reporting

Competitive Reporting

  • Report on regional competitive activity with respect to sales, programs, promotions, and advertising

Reporting and Metrics

  • Work closely with Marketing and Sales Operations to monitor on pipeline generation
  • Ensure progression and completion of Field Marketing report cards
  • Provide weekly updates on current projects and budget expenditure
  • Manage program reporting from the national accounts including ROI

Education, Knowledge, Skills, Certifications/ Licenses, Competencies

  • BA/BS degree preferred or an equivalent combination of education and experience
  • Minimum 5-7 years’ experience in similar role.
  • Ability to travel domestically, ~50%
  • Marketing business-to-business solutions in a technology company Experience in business systems such as Salesforce, Marketo, Eloqua, MS products
  • Proven ability to meet deadlines under pressure while managing multiple projects and activities.
  • Excellent presentation and writing skills, samples will be requested.