We are looking for a candidate with strong field marketing experience with an outcome-based orientation to work within our Banking, Financial Services and Insurance (BFSI) business units. The candidate needs to have a proven, integrated approach to marketing and outstanding people skills.
In this role, you will work close with NA BFSI sales leadership to conceptualize and implement a Go-To-Market strategy.
The FMM would be responsible for designing the overall marketing strategy and building integrated marketing campaigns and event programs that are tracked and measured for effectiveness and ROI. Working with many internal stakeholders, the FMM will also be responsible for enhancing market perception, generating marketing and sales qualified leads.
* Creating and executing a Go-to-Market Strategy for BFSI, including but not limited to channels including industry events, digital marketing programs, sales enablement such as research and RFP support, content creation and Analyst Relations to name a few.
10+ years of relevant experience in the IT services industry. Specifically looking for a candidate with a proven track record of delivering successful field marketing programs that have delivered ROI. BA degreerequired, MBA a plus