Field Marketing Manager at Fortinet in Sunnyvale, CA

Responsibilities:

• Partner with the Americas Enterprise direct and indirect sales and leadership team to understand business requirements and drive quarterly/fiscal year plans
• Create and deliver comprehensive field marketing plan to meet pipeline growth and revenue objectives
• Team with fellow field marketing managers to drive consistent deployment of marketing tactics throughout the region and across the country
• Develop ideas and author messages to communicate and persuade at various points of the customer journey
• Manage quarterly budget, accurately estimate costs and manage execution
• Manage field events/programs with regional Fortinet sales (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, on-site execution and follow up/tracking
• Identify tactics/assets that are most impactful for acceleration of pipeline
• Identify industry events in North Central region and potential call for presentation opportunities
• Leverage social media to raise awareness and further promote our presence at various events
• Accurately measure pipeline, campaign effectiveness and ROI
• Align field marketing events with core demand generation programs to ensure generation of marketing qualified leads through integrated, multi-touch programs
• Manage various industry association relationships

Required Skills/Education

• Minimum 3-5 years high-tech marketing experience, ideally in the security sector
• Minimum 7 years working directly with field sales and sales executives on marketing programs
• Experience in marketing program management
• Excellent written and verbal communication skills
• Vendor management experience
• Intermediate Salesforce and marketing automation experience
• A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content
• Candidate must thrive in a fast-paced, ever-changing environment
• Competitive, self-starter that is motivated to succeed
• Must be metrics driven and a strong analytic thinker
• Public sector marketing experience preferred
• BA/BS in Marketing or related field

Education

• BS or equivalent experience
• MBA a plus