Field Marketing Manager in Charlotte, NC

$80K - $100K(Ladders Estimates)

AppliedTrust   •  

Charlotte, NC 28202

Industry: Information Technology


Less than 5 years

Posted 51 days ago

The Field Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team. The Field Marketing Manager is the liaison between marketing and our local/regional/national markets and partners. Field marketing develops and assists in the development and implementation of marketing plans consisting of integrated marketing programs including inbound and outbound tactics. This position interacts with all departments, levels and functions of the company, and manages vendor/partner contracts and relationships and oversees local office managers in the markets when they assist in the implementation of marketing initiatives.


  • Develop and implement field-related pipeline acceleration programs in concert with sales. Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of field marketing activities.
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix.
  • Plan and execute cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
  • Evaluate, select and manage vendors that contribute to local demand creation programs including event venues and services.
  • Develop and implement regional marketing plans.
  • Forecast, measure, analyze and report on impact of field programs.
  • Consistently produce results on time and within budget.
  • Manage a small team of field marketing managers.
  • Design data center tour experiences for large prospects
  • May serve on special project teams as needed.
  • Perform other duties as required and assigned.


  • Bachelor's degree (B.A.) from a four-year college or university; 3+ years of marketing experience; or equivalent combination of education and experience.
  • Experience building and coordinating event exhibits, managing speaking engagements, organizing meetings for sales and creating small-but-meaningful personalized events.
  • Demonstrated ability to manage a large number of national and regional events annually.
  • Experience with live event communications planning and execution.
  • Experience working with sales teams and integrating programs to drive awareness and demand for the company.
  • Ability to work and manage cross-functionally across geographic regions with tight coordination and execution.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • Ability to align tactical plans to strategies.
  • Strong attention to detail, multi-tasking, making and keeping commitments and meeting deadlines.
  • Understanding of Salesforce CRM, marketing automation tools and execution of marketing tactics including drip campaigns.
  • Self-starter, self-directed and independent thinker.
  • Capable of developing strong relationships, both internal and external, in supporting strategic marketing initiatives.
  • Planning/project management
  • Leadership and initiative to drive business objectives
  • Partner/Vendor management
  • Ability to understand decision impact on other areas of the business
  • Strong oral/written communication skills
  • Strong consultative marketing approach to effectively engage with sales and channel partner community.
  • Understands how to use social media in an overall B2B demand creation approach
  • Ability to direct content building required for complex demand creation
  • Can learn quickly and communicate effectively in a fast-paced environment.

Valid Through: 2019-10-26