At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.
- Develop marketing plans, communication and consumer touch-point strategies
- Cultivate a deep understanding of the intersection of consumer motivations and client business needs
- Work with consumer insights teams from client-side and VMLY&R's primary and secondary researchers to translate findings into insights that fuel great creative
- Monitor and interpret cultural and social trends relevant to the client's business
- Craft creative briefs and lead inspired briefings; remain an active contributor throughout the creative development process
- Be a thinker and a d