Experience Strategy Director in Kansas City, MO

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compensation:

$200K - $250K

industry:

specialty:

Brand Marketing & Management, Marketing Research & Analysis

experience:

8 - 10 years

Job Description

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.


Responsibilities

  • Develop marketing plans, communication and consumer touch-point strategies
  • Cultivate a deep understanding of the intersection of consumer motivations and client business needs
  • Work with consumer insights teams from client-side and VMLY&R's primary and secondary researchers to translate findings into insights that fuel great creative
  • Monitor and interpret cultural and social trends relevant to the client's business
  • Craft creative briefs and lead inspired briefings; remain an active contributor throughout the creative development process
  • Be a thinker and a d
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Valid through: 2020-1-20

About VML

Vector Markup Language (VML) is an XML-based file format for two-dimensional vector graphics. VML is specified in Part 4 of the Office Open XML standards ISO/IEC 29500 and ECMA-376. According to the specification, VML should be considered a deprecated format included in Office Open XML for legacy reasons only. VML is pervasively used in MS Office 2007 (and later version) documents (i.e. Word, Excel and PowerPoint documents).
Total Jobs:
89
Total Experts:
1
Average Pay:
$142,123
Total value of jobs:
$26,435,000
% Masters:
29%

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