EVP Brand and Marketing

The EVP, Brand and Marketing is responsible for shaping QTS’ overall brand identity by developing and executing strategies that drive growth, elevate brand awareness, and leverage forward-thinking. This is a high-level leadership role that requires a deep understanding for strategically creating a marketing vision for a $50B dollar company. They will also lead our in-house marketing teams, promoting a culture of collaboration and consistency.

Responsibilities, other duties as assigned:

• Oversee the development and maintenance of the company’s brand identity, ensuring consistency and relevance with seamless marketing strategies that align with QTS’ goals and objectives.
• Lead and manage our high-performing marketing operations, creative solutions, and innovation teams while fostering a collaborative and optimistic culture.
• Create an elevated and upscaled narrative that articulates QTS’ vision for the future.
• Develop and implement a comprehensive culture messaging strategy that effectively communicates QTS’ culture and core values.
• Collaborate with cross-functional teams to identify key messages and themes that reflect our culture and resonate with our target audience.
• Align culture messaging efforts with overall brand strategy and ensure consistent messaging across all touchpoints.
• Monitor key market trends, competitor activities, and industry publications to develop plans of effective engagement and stay ahead of the curve.
• Develop and execute targeted demand generation campaigns to drive customer acquisition and leads.
• Collaborate with internal teams to create cutting-edge quality marketing content that enhances brand visibility, engagement, and user experience.
• Cultivate and maintain a robust professional network within the industry, including key stakeholders, influencers, and thought leaders.
• Ensure QTS’ brand guidelines are followed across all marketing touchpoints and avenues.
• Leverage marketing technologies, key performance indicators (KPI), and data-driven insights to optimize marketing initiatives and tactics.
• Forecast, implement, and review the department’s operating budget to ensure a ROI on marketing investments and allocate resources effectively.
• Participates in industry events, conferences, and trade shows to stay connected with trends and best practices.
• Estimated travel of 25% annually to QTS locations, conferences, events etc.

Basic Qualifications:

• Fifteen or more years of experience in marketing or brand strategy.
• Five or more year of experience building and leading high performing teams
• Proven experience in culture messaging, storytelling, employer branding, and related areas
• Proven track record of success in leading marketing initiatives for a growing organization.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or a related field
• MBA or similarly advanced degree
• Experience with a customer relationship management platform (Salesforce)
• Experience with a marketing automation platform (Pardot)
• Experience with a content management system (Sitecore)
• Experience with social media management tools
• Experience working with business intelligence or analytics reporting tools
• Experience with design and creation tools
• Experience working in the technology or data center industry

Knowledge, Skills, and Abilities:

• Exceptional communication and presentation skills, with the ability to effectively articulate marketing strategies to QTS Executive Leadership, Blackstone, and the Board of Directors.
• Strong business acumen and a deep understanding of market dynamics and trends.
• Ability to work in a fast-paced, deadline-oriented, and evolving business environment.
• Provide clear direction, guidance, and mentorship to team members, promoting professional growth and development.
• An ambitious self-starter with savvy entrepreneurial decision-making abilities.
• Strong understanding of digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
• Ability to manage multiple projects with competing priorities simultaneously.
• Agile and versatile; comfortable with new challenges and easily adapts to change.
• Leverage networking opportunities, peer relationships, and industry knowledge to identify potential partnerships, collaborations, and business development opportunities.
• Strong listening, organizational, and interpersonal skills.
• Strategic thinker with a data-driven mindset, able to interpret market research and analytics to drive effective judgement.
• An optimistic leader who can support and serve those around them.

Total Rewards:

• This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance, 401(k) retirement plan, flexible spending and HSA accounts, paid holidays, paid time off, paid volunteer days, employee assistance program, tuition assistance, parental leave, military leave assistance, QTS scholarship for dependents, wellness program, and other company benefits.
• This position is equity and bonus eligible.

We conform to all the laws, statutes, and regulations concerning equal employment opportunities and affirmative action. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, Genetic Information & Testing, Family & Medical Leave, protected veteran status, or any other characteristic protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or discrimination claim.

The pay transparency policy is available here:

QTS is committed to working with and providing reasonable accommodations to individuals with disabilities. n.