Events and Partnerships Manager

Think Food Group   •  

New York, NY

Industry: Hospitality & Recreation


Less than 5 years

Posted 69 days ago

This job is no longer available.

The Event and Partnerships Manager will be responsible for the sales and flawless execution of private events within Mercado Little Spain. Additionally, he or she will serve as on-site contact for partner and sponsor activations, ThinkFoodGroup team.
This is a salaried position with an event sales commission structure. It reports to the Mercado Little Spain Director of Operations, along with TFG Sr Director of Event & Partnership Marketing.

Overall Responsibilities
• Book, create and host private dinners and events (>12 people) within the market and its restaurants
• Onsite POC for MLS partners and sponsors in execution of events, promotions and sponsor visibility
• Execute and report on monthly goals set in partnership with MLS Director of Operations and Restaurant GMs

Event Sales & Outreach
• Develop infrastructure to maximize sales opportunities, develop sustainable relationships within target groups and ultimately generate business to meet or exceed monthly sales goals
• Conduct outreach and networking in NYC and beyond to draw events business into the market
• Collect and leverage market/industry information about target audiences for sales and events efforts, to determine best strategies and tactics
• Create and continuously manage a detailed database of key sales and events targets to develop and nurture relationships, foster loyalty/repeat business and ultimately create a robust event sales pipeline
• Setup and maintenance of event management tool and training of relevant managers to ensure understanding of event “systems”
• Work with MLS Sr. Marketing & Community Manager and TFG marketing department to develop brand-appropriate sales and events materials
• Research and monitor events in the area that will provide business compression and group opportunity

Event Management
• Clearly define guest expectations, anticipate needs and ask questions to ensure a positive experience
• Negotiate events to ensure maximum event profitability while balancing guest expectation and value perception
• Create detailed Banquet Event Orders (BEOs) for each large group booking, exercising a thorough understanding of menus and products
• Follow up with clients to ensure satisfaction and establish potential areas for improvement
• Assess results regularly and creatively brainstorm new cost-effective programs to generate awareness and trial among target audience segments
• Lead development of event pricing structure for large parties and events, as well as manage and update all sales and events menus on a regular basis
• Work with MLS management to create offsite catering plan once team is ready, and be responsible for selling, contracting and execution plans

• Act as onsite POC for all MLS partners and sponsors
• Oversee activation onsite for all partners and sponsors, including branding, programming integration and hosted events
• Collect content, including metrics and photos, for partner events and activations
• Help ensure that partners and sponsors get maximum value for their involvement in MLS
• Work with TFG team to identify new partners, either for one-time events or ongoing relationships

• Minimum 3-4 years experience in event management and/or sales. Marketing and branding experience a plus
• Professional demeanor and excellent work ethic
• Team player, Self-motivated, and excellent communication and organizational skills
• Strong memory, quick-witted
• Highly efficient, extremely conscientious
• Intuitive and must anticipate needs
• Proactive with strong follow-up skills
• Reliable, flexible, and willing to be available beyond office hours
• Ability to work independently, multitask and prioritize work to manage time effectively and meet deadlines
• React to needs with immediacy/sense of urgency
• Discreet and able to manage confidential information
• Ability to give clear, concise directions
• Readily adjusts to circumstances and manages change effectively