Event Sales Executive

GateHouse Media Inc.   •  

Chattanooga, TN

Industry: Media


Less than 5 years

Posted 65 days ago

This job is no longer available.

Event Sales Executive


The primary role of the Event Sales Executive is to increase event revenues by achieving or exceeding the revenue goal in their assigned territory, lead day-to-day sales objectives for strategies and execution, and develop processes and materials that provides efficiency to local markets. Extensive travel required.


  • Sell and execute events in conjunction with current year's business plan and budget;
  • Consistently meets/exceeds all revenue targets;
  • Develops and demonstrates expert knowledge and understanding of all GateHouse Live events;
  • Follows GateHouse Live prescribed best practices on Pipeline Management and Gap Analysis and completes all required sales process activities;
  • Actively drive new business revenue for event;
  • Effectively communicates with management to provide accurate revenue forecasts and market intelligence that may impact revenue (+/-);
  • Make sales calls, in-market and over the phone;
  • Provide leadership to local markets on each event to ensure that staffs are fully supported to accomplish tasks required for successful events;
  • Partner closely with executives and cross-functional teams to facilitate trust, communication and collaboration;
  • Ensure implementation of event objectives;
  • Develop sales packages, contracts, presentations and lead lists;
  • Work closely with Event Sales Leader to ensure events hit budget;
  • Launch event sales initiatives to local sales staffs;
  • Monitor goal tracking in local markets for event sales;
  • Manage CRM tool;
  • Make in-market blitz calls as needed;
  • Manage event set-up and execution;
  • Research and monitor trends in newspaper and events industry;
  • Extensive travel required.

Skills and Experience

  • 3+ years of experience in sales, ideally event sales;
  • Bachelor's Degree in marketing, public relations or related;
  • Strong communication skills, attention to detail, and ability to prioritize;
  • Ability to prospect new business via cold calling and other prospecting techniques including social media where applicable;
  • Highly motivated, self-starting individual with initiative and drive to succeed;
  • Ability to close new business and exceed sales targets;
  • Successful track record of pushing past rejection and achieving results;
  • Strong verbal and written communication skills with the ability to build and deliver effective presentations;
  • Eagerness to learn, continually seeking to improve sales skills;
  • Strong time management and follow up skills;
  • Must possess a valid state driver's license and reliable transportation;
  • Proficiency in MS Office;
  • Excellent time management skills;
  • Strong understanding of advertising sales strategy;
  • Strong business expertise, with a high bar set on quality;
  • Able to think both strategically and operationally.