EPC Content Marketing Specialist

Schneider Electric   •  

Carrollton, TX

5 - 7 years

Posted 182 days ago

This job is no longer available.

Primary duties and responsibilities:

 

  • •         Drive brand and offer awareness through earned, owned and paid media strategies, including integration of social media, public relations, analyst relations, advertising and direct marketing.
  • •         Plan content strategy for campaigns based on client buying journey; i.e. determine types of content that will progress prospect from awareness to selection.
  • •         Ideate and write thought leadership content, including white papers, eBooks, guides, blogs, articles, videos.
  • •         Conduct internal and client interviews, as well as market research to create original thought leadership content.
  • •         Develop a steady stream of curated and original social media content to deploy on company-owned LinkedIn, Twitter and Facebook channels.
  • •         Train and support sales team in social selling initiatives.
  • •         Support national PR initiatives in collaboration with our PR agency to garner media coverage in trade publications.
  • •         Drive consistent, relevant traffic and leads from our social networks and paid placements.
  • •         Project manage vendors such as writers, graphic designers and video producers.
  • •         Track, measure and analyze all initiatives to report on social media and public relations ROI.

 

Qualifications

 

Essential Skills and Qualifications:

 

  • •         Bachelor’s degree in marketing, communications or public relations
  • •         5 years of B2B marketing experience, preferably with a technical, consulting or financial services company
  • •         Exceptional writing and story-telling capabilities
  • •         Strong project management skills, ability to work independently and as part of a team
  • •         Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher) and social media platforms such as LinkedIn, Twitter and Facebook
  • •         Familiarity with social media management platforms a plus
  • •         Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus
  • •         Experience and interest in energy or sustainability industries a plus
  • •         Personal qualities: self-driven, autonomous, perseverant, reliable, direct, detail oriented, curious and creative
  • •         Writing and social media samples must be provided

 

Preferred Location:

  1. 1.      Carrollton, TX (Dallas metro area)
  2. 2.      Franklin, TN (Nashville metro area)

 

Benefits:

 

  • •         A growing global company with a positive corporate culture
  • •         Recognized leader among energy services companies (ESCOs)
  • •         Strong team culture and respected sales organization
  • •         Competitive salary and bonus opportunities
  • •         Excellent benefits package
  • •         Tuition reimbursement

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