$100K - $140K(Ladders Estimates)
This is a tech company that is an established start-up with a customer engagement platform that delivers a new experience. With the data, technology, and teams working together the customers will be excited and more satisfied with their experience. This is for a strategic marketer who is inquisitive and proactive in driving ideas and innovation. This is a collaborative, transparent, and fun-loving office culture with outstanding perks and benefits.
You will develop and execute the go-to-market strategy for the very key accounts in North America. Own the campaign execution from end to end while creating account-based programs and using existing marketing programs to generate and accelerate the revenue. As a data-driven marketer you will optimize campaigns to create the multi-touch programs with account personalization, and one to one experiences.
Build out the data-driven marketing strategies and campaigns. Develop marketing programs that include events, direct mail, webinars, digital lead generation, email nurture, thought leadership content to delivered these engaged leads to sales. Work as a team with both product and content marketing to create specific content for personalization. Partner with sales team and sales leadership on priorities and the opportunities for growth.
Build and expand the reporting and analysis of the strategic marketing programs to ensure the programs perform against goals and continue to optimize. Drive the development of sales enablement content for strategic account management with collateral, presentations, playbooks, email campaigns.
Marketo, Salesforce, Demandbase tools are all a plus
Valid Through: 2019-11-12