Enterprise Go-To-Market Manager

Description

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's "an itch you're looking to scratch." Whatever the reason, ask yourself the following questions:

• Do you want to join a company that takes pride in the work they do?
• Do you want to work for a company that helps you navigate your career and invests in your development?
• Is having an open and transparent leadership team important to you in your next role?

If you answered yes to the above questions, you are in luck... PulsePoint is hiring!

A bit about us:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy-delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

Enterprise GTM Manager

We are looking for an ambitious enterprise level marketer who can support our B2B health portfolio, with a natural ability to see the "big picture." In this role, you'll work cross-functionally with marketing, product, commercial, comms, creative, media, and legal teams to help guide when, where, why, and how we introduce new products and features to our enterprise customers, and what role they play in our ongoing consumer lifecycle strategy.

This role demands a blend of strategic thinking, creativity, and analytical skills to ensure initial success with 5 target accounts, with a playbook to expand to 10 accounts by EOY '24.

In this role you will partner with GTM Marketing Director, corporate marketing, and lifecycle marketing to develop GTM plans and launch new/different shifts in consumer segment strategy leveraging customer-specific inputs to:

• Determine the challenges our audience faces and how our enterprise product offers a solution
• Describe how our product fits into the audience's current workflows and improves them.
• Provide audience insights to the product team and collaborate to make sure products we are marketing meet audience needs.
• Ensure we understand the full scope of the audience's challenges and how our product fits into their lives/workflows.
• Maintain a side by side comparison explaining how competitors solve problems for our audience.
• Lead customer feedback and research initiatives for marketing, asking questions about the audience's entire workflow, in service of a broader narrative of filling a specific audience need.
• Create a full profile of each company type and persona.
• Support packaging with an ideal customer persona within an audience segment in mind.
• Create content that shows how our product fits into the full-stack of tools our audience uses and addresses questions/concerns at various stages of the sales process.
• Create content that highlights a range of things our audience cares about and highlights problems the product solves.
• Co-markets with companies that also serve our audience; uses customer advocates to tell broader stories.

Qualifications:

• BA/BS degree and 5+ years of proven experience in product management, sales engineering, product marketing, or related roles
• Minimum of 3 years professional experience in B2B enterprise level technology
• Deep familiarity with and the ability to demonstrate sophisticated understanding of programmatic technologies and/or strategies
• Experience using CRM systems (HubSpot and Salesforce strongly preferred), project management tools (Jira, Trello) and setting up/managing a Knowledge Base
• Self starter with demonstrated success in an unstructured environment
• Strong analytical skills with the ability to interpret data and market trends.
• Creative thinker with a knack for crafting compelling narratives.
• Strong copywriting skills particularly focused on high-converting copy for emails, landing pages, ads, and more

What we'll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• A referral bonus program -- we love hiring referrals here at PulsePoint

And there's a lot more!

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.