Email Production Manager

Citigroup Inc   •  

Jacksonville, FL

Industry: Finance & Insurance

  •  

8 - 10 years

Posted 42 days ago

  by    Joy Kovalsky

Email Production Manager-19024690

The Email Channel works with various product and segment owners to deliver email marketing campaigns to our customers. Individuals on the team consult with strategists as well as creative agencies on email design related to functionality (e.g. responsive, ADA guidelines), email best practices and test design options. Individuals are subsequently responsible for all email set-up and carrying out campaign execution and deployment checks.

Key responsibilities include:

  • Partnering with internal teams, specifically – Bank Program Managers (marketing strategy), Marketing Information Management (data), and external suppliers to ensure email campaigns, which are often complex, are designed and executed flawlessly to meet business goals.
  • Planning and executing these Email Marketing Campaigns including setting-up/editing multiple programs within a deployment, recommending and refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.
  • Reviewing email creative submissions and confirm conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.
  • Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.
  • Remain extremely focused on detail while managing multiple email campaigns simultaneously.
  • Ensure quality deliverables are on time.


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.


Qualifications

  • 7+ years of business experience, particularly in email campaign management.
  • Bachelor's degree required.
  • Ability to understand data and make decisions and recommendations based on analytics; including test design recommendations and waterfall audits.
  • Thinks operationally and strategically; analyzes issues, uses sound judgment.
  • Generates new ideas; goes beyond the status quo.
  • Strong communications skills: listening, presentation and influencing/negotiation skills.
  • Excellent interpersonal and relationship building; requires collaboration and teamwork across organizational boundaries.
  • Intellectual curiosity, logical thinking and the ability to solve problems creatively.
  • Accountability, attention to detail, decisiveness and strong work ethic.
  • Excellent campaign management skills; ability to handle multiple program execution simultaneously and independently.
  • Time management skills and the ability to work efficiently under tight deadlines.
  • An ability to discern creative best practices and an eye for visual media in general. Experience managing agencies or freelancers in the development of creative; experience with email creative a plus.
  • Ability to understand HTML code.

EEO Statement: Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity

Pay Transparency: Citi won't discriminate against anyone for discussing pay, but those with access to pay data in their work can't disclose it unless responding to complaints/investigations or legal requirements. Salary will be determined based on experience with eligibility to participate in a discretionary incentive program and other corporate health and welfare benefits.