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Email Marketing Manager in Watsonville, CA

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compensation:

$100K - $150K*

specialty:

Digital Marketing & Social Media

experience:

5 - 7 years

Job Description

Email Marketing is critical to our success because it is the most effective way to re-engage our customers. We are looking for a leader who has experience driving Customer engagement through relevant, personalized, email marketing communications. The Email Marketing Manager develops and executes email strategies for a variety of customer life cycle stages as well as by activity, loyalty status, regionality, and B2C/B2B customer attribution.

Responsibilities

  • Partner with Database Marketing and Digital Analytics teams to understand our Customers, segmentation, demographics, and shopping behavior.
  • Develop strategies for engaging with our Customers.
  • Develop email campaigns that are trigger-based, seasonally relevant, and ongoing.
  • Partner with our Database Marketing team to develop email growth tactics and goals.
  • Responsible for email forecasting and budgeting.

Requirements

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Valid through: 2020-5-14

About West Marine, Inc.

Total Jobs:
4
Total Experts:
2
Average Pay:
$128,333
Total value of jobs:
$1,155,000
% Masters:
20%

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* Ladders Estimates