Email Marketing Manager

The Walt Disney Company   •  

Burbank, CA

Industry: Media

  •  

5 - 7 years

Posted 48 days ago

Job Summary:


At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.


Team Description:

The Customer Relationship Management team is responsible for creating and cultivating direct-to-consumer relationships with The Walt Disney Company's most strategic customer segment. It does so by managing the Disney Visa Cards business, which is both an operating unit, as well as a cross-business unit loyalty program. The department is made up of 35 professionals across multiple disciplines (Marketing, Finance, Business Operations) who work closely in a highly dynamic environment with cross-functional partners across Disney, our bank card issuer, and our payment network.


Responsibilities:


Partner with Director and Senior Managers to support elements (see below) of customer engagement marketing for the Disney Visa Card program (i.e. no fee card, fee card, debit card), a line of business that also serves Disney's only cross line-of-business loyalty program. In this role, the Email Marketing Manager will:

  • Coordinate the planning and execution of engagement marketing tactics for cardmembers, including creative development, targeting, testing, implementation and measurement


Marketing Planning and Execution

  • Partner with Senior Managers on engagement marketing campaigns, such as limited-time offers emails and direct mail and program communications
  • Develop creative, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings, incorporates best practices and fits with our brand look and feel
  • Determine and plan testing related to specific communications
  • Develop targeting, review counts and direct Chase team on list request
  • Partner with email vendor and Campaign Operations on email deployment plans
  • Optimize email results
  • Partner with Senior Managers and Campaign Operations team on annual creative refresh
  • Identify required changes and enhancements, develop markups/briefs, and oversee creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings, incorporates best practices and fits with our brand look and feel
  • Partner with Chase and LOB partners on execution and timing


Basic Qualifications:


  • 5+ years of marketing work experience
  • Experience in direct marketing, especially email marketing, including:
  • Developing marketing plans
  • Leading marketing creative strategy, writing creative briefs, developing and executing creative
  • Experience developing targeting strategy/criteria and testing constructs
  • Partnering with internal and external teams on projects and ongoing initiatives
  • Performing campaign analysis, identifying trends and using creative problem-solving to achieve/optimize results
  • Strong creative development skills, turning consumer insights into effective marketing communications
  • Ability to establish strong relationships and work with others to achieve goals
  • Ability to identify and solve any roadblocks, including soliciting support from supervisor when needed
  • Very detail oriented
  • Strong process orientation
  • Strong oral and written communications skills
  • Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
  • Ability to operate independently while keeping peers, partners, and supervisor abreast of activities
  • Ability to thrive in fast-paced environment with complex projects and constantly shifting priorities
  • Working knowledge of the windows environment and applications such as Microsoft Project, Excel, Word, Power Point


Required Education


  • Bachelor's Degree
  • Marketing, Economics, Business or related discipline


Additional Information:


29 hours a week, flex


About The Walt Disney Company (Corporate):


At Disney Corporate you can see how the businesses behind the Company's powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you'll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.


About The Walt Disney Company:


The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.


This position is with Disney Credit Card Services, Inc. , which is part of a business segment we call The Walt Disney Company (Corporate) .


Disney Credit Card Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.