Oversee a guest-focused email program with an emphasis on delivering relevant communications optimized for engagement and conversion.
You'll lead the strategy, execution, optimization, and measurement of all Kimpton emails from start to finish at every stage of a customer's lifecycle and in partnership with our loyalty program email owners.
Define goals of all email communication working with the content and design teams to translate those into a high-quality, on-brand finished product.
Use data to identify core guest segments and develop tailored marketing and email communication strategies.
Partner with all channel owners and teams (including; digital, social, media, comms, revenue, and more) to develop our hotel leisure marketing strategy, the email offers and calendar, loyalty initiatives, programming, strategy, and execution.
Oversight of email marketing vendors to ensure proper execution of each email.
You're able to write and define data queries to define target segments for each mailing.
Integrate the email program plan into the larger marketing messaging calendar.
Develop strategies to drive engagement and incremental revenue through up-sell, cross-sell, and retention.
Define key success metrics: own email performance, forecasting, reporting, and analysis. Present results to executives and partners regularly and speak to them in large meetings.
Be the in-house authority on email standard methodologies and stay on top of relevant trends.
Pull and analyze raw data. Explain results and decisions to partners and senior leaders.
Communicate strategies, initiatives, goals, plans to all teams and senior leaders.
Own creative direction including choosing imagery, writing, and editing copy that adheres to our brand standards.
Define and create growth strategies to increase our database size and engagement within our programs.
WHAT YOU BRING:
You've got 5+ years of email marketing experience, preferably in B2C or with an agency.
Ability to work well as part of a team; to exhibit objectivity and be open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to establishing team spirit, and help others succeed.
Demonstrated ability to grow email as a marketing and revenue channel.
Experience with Selligent/Strongview, Movable Ink a plus.
Excellent verbal and written communication skills.
Results-oriented, dedicated, creative, with a positive attitude and strong attention to detail.
You're high energy with the ability to juggle multiple priorities under pressure. You navigate tight deadlines in a dynamic environment effortlessly.
Ability to maintain self-motivation and operate with an entrepreneurial, growth-focused mindset.
You emulate the Kimpton Culture. We like to think of ourselves as more than just coworkers, but as family. Diversity and inclusion are core to our values as is hard work and a positive attitude.