Email Marketing Manager

Intuit   •  

San Diego, CA

Industry: Technology

  •  

5 - 7 years

Posted 51 days ago

Responsibilities

  • Owns and drives email marketing programs, including the operational components of email and push campaigns, accurately, on time, and within budget
  • Develop customer engagement and purchase strategies for the email channel that reflect an understanding of customer needs and intent
  • Contributes to elements of the 1-year Email marketing plan
  • Effectively leverage our ESP and partners to create and deliver email and push notification campaigns
  • Optimize engagement and conversion rates through the development of an effective A/B and multivariate test and learn program
  • Drives changes in customer behavior to improve KPI performance, understands conversion levers and leverages them to achieve success throughout the conversion funnel
  • Understands success metrics for each initiative, and has the ability to articulate and prioritize analytics requirements to solve most important customer problems
  • Partner closely with the Marketing Operations team to develop personalized, relevant and timely marketing strategies to increase customer retention and frequency metrics
  • Help evaluate new innovative opportunities, prioritize for testing, and help execute (including creative and landing page testing) to increase engagement

Qualifications

  • 5 years of marketing experience with 3+ years focused on ad-hoc email campaign management and email nurture campaigns
  • 2+ years of hands-on experience with Email marketing software (Responsys or equivalent ESP).
  • Extensive knowledge of segmented communication strategies and lifecycle campaigns
  • Experience with creating compelling messages for different customer segments
  • Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition.

2018-6879