Email Marketing Manager at Insurify in Cambridge, MA

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

ROLE DESCRIPTION

• Join Insurify’s rapidly growing Marketing team and play a central role in shaping the company’s growth
• Manage the Email Marketing program (in Klaviyo) to deliver against our aggressive growth and engagement goals
• Drive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
• Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messaging
• Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across all dimensions of Email Marketing (e.g. subject line, send time and frequency, personalization, imagery, etc)
• Analyze campaign performance to identify trends and new opportunities for growth. Define and monitor KPIs to be able to react to changes quickly and decisively
• Collaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performance

QUALIFICATIONS

• Bachelor’s degree required, preferably in quantitative field
• 3+ years of relevant marketing experience building and/or leading Email Marketing campaigns, multi-channel acquisition, and user engagement
• Strong preference for Klaviyo experience (preferably Klaviyo-certified) or similar platforms
• Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
• Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
• Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
• Advanced Excel skills required; SQL skills are a plus