Email Marketing Manager

Duolingo   •  

Pittsburgh, PA

Industry: Education, Government & Non-Profit

  •  

5 - 7 years

Posted 53 days ago

RESPONSIBILITIES:

  • Own the Duolingo email channel, including marketing campaigns, newsletters and triggered and transactional emails. Initiate end-to-end execution of our email campaigns, including development, launching and analysis.
  • Create thoughtful, personalized triggered communications that will drive customer engagement, maintain the fun, accessible nature of the Duolingo brand, and support the company's strategic goals.
  • Analyze performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behavior, historical successes.
  • Use analytics to make decisions; A/B test, analyze results and build updates accordingly.
  • Perform regular list hygiene to maintain health of our database.
  • Take an entrepreneurial approach to the role, working collaboratively with other teams to support key initiatives and get things done.

REQUIREMENTS:

  • 5+ years of experience in marketing, with a focus on email and knowledge of email best practices, key performance drivers, and toolsets.
  • Experience in content creation and a love of writing.
  • Knowledge of the technical side of email marketing; deliverability, CAN SPAM compliance, and more.
  • Excellent knowledge of HTML/CSS/JavaScript.
  • Experience designing and implementing A/B and multivariate tests.
  • Experience building, growing and optimizing engagement and retention campaigns.
  • Ability to relocate to Pittsburgh, PA


EXCEPTIONAL CANDIDATES WILL HAVE:

  • Passion for our mission to make high quality language learning accessible to everyone
  • Experience in a fast-paced entrepreneurial environment
  • Fluency in 2 languages