Email Campaign Manager at Jackson Hewitt Tax Service Inc. in Jersey City, NJ

MUST HAVES:

• Sense of urgency - our comms practice is fast paced and ready-to-act
• High levels data competence: overseeing data loads, exports, and configuration
• Email marketing 4+ years minimum with B2B or B2B email / mobile marketing
• Experience with life-cycle email campaigns for SaaS products Eloqua, Marketo, or Pardot

What you'll do here:

• Build and execute customer-focused email / marketing automation campaigns to drive usage, conversion, retention and engagement.
• Set-up, test / QA and deploy email campaigns.
• Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and conversion.
• Build program test plans in coordination with the Senior Director.
• Partner closely with cross functional teams (e.g. Digital Marketers, Product Managers, Data Ops, Analytics, Brand Teams) to execute campaigns, as well as optimize and analyze campaign results.
• Manage email production with copywriters and designer and internal channel marketing team members.
• Accurately estimate and track program results, weekly campaign timelines and deliverability.
• Ensure on-time delivery from including timelines expectations and communicating out project timelines.

Skills you’ll bring for success:

Eloqua, Marketo, Hubspot, or Pardot experience is highly preferred.

• 4 - 5+ years of significant hands on experience w/ digital marketing automation tools, specifically email marketing tools (Eloqua strongly preferred - campaign canvas, reporting, data in and out flows).
• Exceptional executional and project management skills
• Understanding of email creative best practices
• Passion and ability to be agile in campaign development, execution and delivery of results
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
• Curiosity and energy for digging into campaign data and leveraging technology
• Comfortable in a fast-paced environment
• Strong prioritization and time management skills
• Ability to manage multiple complex projects & priorities
• Solutions oriented mind-set
• Ability to iterate and learn quickly to optimize campaigns
• Highly organized and detail oriented
• Ability to work independently and cross-functionally