General and Management responsibilities:
Works collaboratively and helps develop overall content strategy and oversees fulfilling of content needs with demands of the digital platforms and AARP Publications, and collaborates with head of AARP Studios, VP Content Strategy and Communications and various AARP entities including Community State and National (CSN) and other business units.
Manages a team of leaders who manage the daily responsibilities of digital platforms, news and AARP content, features content, research and copy editing, core digital content, and specialty content including speechwriting and opeds.
Digital Content creation responsibilities:
Oversees the distribution of daily content across digital platforms, SEO, CMS, Program site, and coordinating newsletter content.
Oversees the creation and management of core content on digital platforms.
Oversees the creation of content from all content producers across the enterprise to ensure it conforms to the current, most effective digital content best practices.
Oversees creation and optimization of daily news stories, service features and cross-platform extensions that reflect our digital content strategies and high content standards.
Oversees development and optimization of core content in channels that reflect our organizational priorities.
Establishes and leads a governance process that reflects AARP brand, organizational priorities, best digital content practices, and ensures that all content producers conform to it.
Oversees development of content that reflects AARP voice and appropriate digital content standards in channels that have strategic marketing goals.
Oversees development of digital content “voice” offerings, including podcasts, Alexa content, etc.
Content responsibilities (print & speechwriting):
Oversees development of content by content team requested by editors of AARP Bulletin and AARP The Magazine.
Oversees speechwriting team in their various activities including speechwriting for the E-team, developing message points, opeds, AARP bylined feature material for newspapers and journals.
Works with E-Team members and the Secretary of the Board in preparing appropriate and timely public speeches.
Position Complexity, Interaction and Impact
Has a high degree of autonomy and exercises independent creative and managerial judgment of team and the content that is produced.
Develops strategy for effective use of content across appropriate digital platforms.
Challenges are multi-faceted from digital content strategy planning and development, managing workflow, working cross platforms, influencing decision makers, and collaborating to increase digital value.
Effectively partners with Creative Director and Photography Editor on content design that conforms to most effective digital content design best practices.
Effectively partners with Digital Strategy & Membership (DSM), advertising and all other business units throughout the organization.
Bachelor’s degree in journalism, English, communications or related discipline.
15+ years digitalexperience including 10+ years of media management experience.
Excellent news judgment relevant to AARP’s priorities and demographic needs.
Excellent knowledge of AARP’s media and issues of greatest importance to organization and its membership.