eCommerce Channel Manager

Whirlpool   •  

Benton Harbor, MI

Industry: Retail & Consumer Goods


5 - 7 years

Posted 164 days ago

This job is no longer available.

Requisition ID:16524 

Job Function:Digital Marketing (40000040) 


eCommerce Channel Manager


KitchenAid is part of Whirlpool Corporation, the number one home appliance company in the world with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries.


As a member of the KitchenAid team, you will support our mission to be the most broadly desired premium kitchen brand in the world. The KitchenAid team operates in a consumer-centric, winning workplace culture, and provides diverse global career opportunities. Our team creates high-performance, highly desired appliances with a maniacal focus on quality craftsmanship, disruptive technology, and timeless design. Through the combination of our people, our products and our winning spirit, we create an exciting career opportunity and a truly rewarding experience.  


Currently, we are seeking qualified candidates for an eCommerce Channel Manager (Global Direct to Consumer (DTC) Channel Manager)  to join the KitchenAid /eCommerce SDA organization based in our Global Headquarters in Benton Harbor, MI.


Functional Overview


We are seeking a strategic, analytical and results-driven professional. In this key role you will lead the Direct to Consumer results of KitchenAid Small Domestic Appliances at Marketplaces (e.g. Ebay account) & Closed Community (e.g. Inside Pass) channels within the US.


This position requires a structured thinker with strong leadership, analytical and data-analysis skills. The right candidate can deliver high level thinking to maintain focus on our long term strategy but is also able to create and execute highly impactful promotional campaigns and assortment actions.  This individual will drive revenue and DCM growth within key channels, while managing cross-functional relationships internally and externally. The ability to influence and drive change across a broad organization, strategic planning and presentation skills to senior management are essential to manage to expand the channel at a rapid pace.


  • Lead and manage sales growth for Marketplaces (e.g. Ebay account) & Closed Community (e.g. Inside Pass) channels. Selling in the online marketplace is required.

  • Build strong, impactful and distinct promotions and campaigns

  • Develop analysis on the effectiveness of promotions

  • Manage cross-functional relationships to define assortment, campaigns and promotions

  • Guarantee operational excellence at Marketplace channel, including stock level, service level and content quality

  • Manage agency partners and providers (Channel Advisor)

  • Lead Marketplace expansion, including internal alignments, hunting activities and commission negotiation


Preferred Requirements

  • 5+ years total work experience, including cross-functional roles

  • BS in marketing or business 

  • Data-driven approach to make decisions

  • At the same time, ease to work with incomplete data at hand

  • Capability to modeling the decision process into algorithms and ability to translate algorithms into spreadsheets

  • Effective communication across multi-functional teams

  • Experience with setting goals and measurement

  • Self-starter, hands-on personality, highly developed ability to set priorities and to execute

  • Resilience to work in a highly dynamic and fast-paced environment