eChannel Marketing Director and Product Development

Confidential Company  •  Norfolk, VA

8 - 10 years experience  •  Financial Services

$110K - $165K
Posted on 10/05/17 by Alison Ringo
Confidential Company
Norfolk, VA
8 - 10 years experience
Financial Services
$110K - $165K
Posted on 10/05/17 Alison Ringo

Record-breaking growth through personalized service. 

The Hiring Company

In 1999, the hiring firm started in a garage in Virginia. Fast-forward and today the company boasts 37 banking offices, and full service mortgage, residential real estate, insurance and investment and asset management companies.  

With $7.83 billion in assets, they have become one of the largest banks headquartered in Virginia. Moreover, they are currently traded on the Nasdaq. 

While the firm has all the moderntechnologies of your big banks, they attribute their unparalleled growth to an old-fashioned strategy: personalization, care for the customer, entrepreneurial thinking and care for one another. 

Right now, the financial firm is looking for a digitalmarketing director who, from a cultural standpoint, embraces entrepreneurial vision, consistently pushes forward in their career, and understands the value of personal relationships. Despite rapid growth, the firm says, “We’ve never lost sight of our roots. Local decision-making; community board leadership; volunteerism, philanthropy, and a culture of caring – it’s all part of the experience with our bank.”

The Position

eChannel Marketing Director and Product Development

Essential Responsibilities:

• Develop and implement strategy to achieve “best in class” digital delivery of the bank’s products and services.

• Provide insight on the role of eCommerce and electronic delivery to executive management for inclusion in the bank’s overall business plan.

• Provide leadership for members of the eChannel marketing team.

• Provide product management and development for products and services delivered through online and mobilechannels (with an emphasis on commercial and treasury services). Hands-on engagement and management is expected from start to finish including: identify new products and services, develop business cases, implement, configure, test, develop internal and external communications, and provide ongoing management and maintenance. Also includes conversions from one system to another.

• Develop and maintain tools, content and features to acquire and retain members on the corporate website.

• Facilitate eChannel Product Development Steering Committee with representatives from operations, IT and from the sales field (retail and commercial).

• Maintain brand consistency across family of websites in conjunction with affiliate business leaders.

• Design and implement marketing efforts to promote online products and services.

• Provide creative input and implementation support for online advertising campaigns.

• Stay abreast of industry developments and best practices in the financial services, online marketing and eCommerce fields.

Minimum Skills and Competencies:

• Minimum 7-10 years' experience in electronic marketing and online delivery of financial products and services. 10-20years preferred.

• Knowledge of a wide variety of financial products and services. An emphasis on commercial and/or treasury products and services preferred.

• Knowledge and understanding of eCommerce, email and online marketing best practices

• Strong written and oral communication skills

• Effective organizational and project management skills

• Effective vendor management skills

• Strong analytical skills

• Strong presentation skills

• Ability to handle a variety of assignments simultaneously. Flexibility in adapting to changing priorities

• Able to work independently, often under deadline, to meet established goals

• Desired Skills and Competencies:

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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