E Commerce Business Development Manager

Gaia Herbs

$100K — $150K *


2w ago


5 - 7 years of experience

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Job Description


Connecting People, Plants & Planet to Create Healing

Gaia Herbs takes pride in fostering a collaborative workplace where inspired sessions are the norm, and pitching in to support team success is required. We actively seek out team players who value mission-driven work and love bringing purpose to what we do every day.

Gaia Herbs is growing, and as the leading Herbal Supplement company, we feel an ever-increasing responsibility to contribute to a more inclusive and sustainable economy. This is why our status as a Certified B Corporation is so important as we continue building exceptional teams who create great products, all while being great stewards of our farm and our planet.

We would love to be your next GREAT employer!


The E-Commerce Business Development Manager is responsible for supporting the e-commerce channel, sales team, and translating digital shelf data into actionable insights to execute Gaia’s E-Commerce growth strategies. This person will research and report on this highly dynamic space to capitalize on customer, brand, channel, and category trends and opportunities.


  • Create, maintain, enhance, and present accurate and timely KPI reporting for Gaia’s E-Commerce businesses.
  • Identify and analyze complex data sets to deliver actionable insights related to Category, Competition, and Segment performance.
  • Assist in development and implementation of e-commerce roadmap that aligns with Gaia’s overall business objectives.
  • Work cross-functionally to align e-commerce needs and plans to associate with product/assortment recommendations, content needs, and online category management.
  • Assist with e-commerce forecasting and annual operating plan development (profitability analysis, inventory management, pricing, and promotional strategies as it pertains to e-commerce; Provide analysis of channel performance including, promotional performance, media performance, and pro-forma modeling).
  • Serve as thought leader, identifying new revenue opportunities through research, business unit feedback and sales performance analysis.
  • Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets.
  • Define, develop and roll-out a comprehensive set of KPIs to measure business performance as well as effectiveness of digital marketing initiatives.
  • Help create a best-in-class digital presence, ecosystem, and eCommerce experience.
  • Helping to maintain a high level of account health across e-commerce retailers and marketplaces (policies, guidelines, and best practices, ensuring compliance).
  • Support the implementation & on-going use of business solutions (PIM/DAM).
  • Optimizing existing product listings and launch new products on various e-commerce platforms by collaborating and effectively communicating with internal and external partners.






Bachelor’s degree (B.A./B.S.) from 4-year college or university in related field (i.e., business); or minimum of 5 years commensurate experience within consumer-packaged goods, with preference to those with 3 years or more in the vitamin and supplements industry.

3-7 years of experience with a successful track record of driving e commerce sales growth.

Knowledge, skills, abilities

In-depth knowledge of e commerce space and trends.

Demonstrated understanding and proven results in sales process, sales management, strategic account management, and team leadership.

Ability to work well with cross functionally and with agency support.

Fast learner with a willingness to experiment, and a contagious enthusiasm for creating brand advocates.

Ability to demonstrate creative, strategic, and highly organized thinking.

Ability to proactively identify potential issues.

Ability to travel up to 15% of the time.

Ability to effectively present information in one-on-one and small groups, to customers, clients, and other employees of the organization, to top management, public groups, and/or boards of directors.

Ability to read, analyze, and interpret common scientific and technical journals, financial reports.

Ability to work with mathematical concepts, such as probability and statistical inference.

Our Perks & Benefits Offered:

Medical, Dental, and Vision Insurance starts the 1st day of the following month you’re hired.

Wellness discounts on health insurance

Health savings account

PTO, sick leave, paid holidays

Volunteer time off

Voting time off

401(k) - 100% match up to 3%

Annual Incentive Plan (Bonus)

Equity Shares

Recognition programs

Gaia product discounts and partnering company discounts with Prana and Dr. Bronner’s

Gaia swag and Birthday honey from the Gaian bees

Healthy lunches cooked by our company chef using Gaia’s herbs, veggies and local organic meats.

Free farmer’s market during season from Gaia’s own 350-acre farm.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and walk. The employee is occasionally use hands to finger, handle, or feel objects, tools, or controls and reach with hands and arms, taste, or smell. Specific vision abilities required by this job include the ability to be able to view a computer screen. The employee must occasionally lift and/or move up to 10 pounds.


This is a remote position, the primary work environment of which is a home office, where noise level and other hazards are at the control of the employee. A portion of the work (up to 15%) is performed in the field and includes some overnight travel.

The above statements are meant to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Gaia Herbs, Inc., where employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, gender or gender identity, age, national origin, sexual orientation, physical or mental disability, veteran status, or any other protected characteristic as established by law. All employees and applicants will be treated fairly, with dignity and respect, in accordance with, and as defined by federal, state and local non-discrimination laws.

Gaia Herbs is a natural supplement company that produces herbal remedies and supplements. The company was founded in 1987 and is headquartered in Brevard, North Carolina. Gaia Herbs offers a wide range of products, including herbal teas, liquid extracts, and capsules. The company sources its ingredients from organic and sustainable farms around the world. Gaia Herbs has received numerous awards for its products, including the 2018 Taste for Life Essentials Award and the 2017 Delicious Living Supplement Award. In 2017, the company reported revenue of $70 million.
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