Div Dir Marketing

Confidential Company  •  San Antonio, TX

8 - 10 years experience  •  Construction

Salary depends on experience
Posted on 11/17/17
Confidential Company
San Antonio, TX
8 - 10 years experience
Construction
Salary depends on experience
Posted on 11/17/17

Description

Job Summary:

As a key collaborative partner of the Division leadership team, the Director Marketing Communications is responsible for developing and executing a sound marketing communications plan to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.

 

Duties and Responsibilities:

Primary Responsibilities

  • Leads marketing planning and execution for multiple Divisions or Geographies – OR – a Division where sign up plan volume is >1,000.
  • Oversees multiple (2 or more) staff of Marketing Managers and/or Marketing Coordinators.
  • Establishes lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates.
  • Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
  • Collaborate with Division and Area leadership to secure annual marketing budget necessary to deliver the plan.  Manage Division budget(s) on an on-going basis withformal quarterly updates detailing brand & community actual and projected investment.
  • With support of corporate media planning resources, approve media budget and develop media plan.
  • Assess return on marketing investment using available tracking tools.
  • Collaborate on an on-going basis with Division and Area leaders on status of marketing communications plan, results attainment, and calls-to-action/offers.
  • Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
  • Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities
  • Ability to think deeply, develop a point of view on complex marketing issues and influence Division/Area leadership on course of action
  • Act as primary point-of-contact for Pulte Interior Design (formerly Retail Experience Group).
  • Act as liaison with the Concierge team for inbound lead handling & connection with Sales.
  • Collaborate with corporate communications team on local PR needs.
  • Identify key competitors and stay abreast of local marketing activity.
  • Ability to successfully operate and adapt in an environment with changes to timelines and priorities
  • Capable of confidently presenting and interacting the Divisions/Area leadership; ability to talk off script when answering marketing questions

Management Responsibilities (With Direct Reports)

  • Ability to develop and guide direction of a marketing team
  • Ensures appropriate staffing to meet department needs
  • Utilizes recruiting and selection tools/processes to build organizational talent
  • Delegates work according to employee’s abilities and skills
  • Evaluates employee’s performance and plans for compensation actions in accordance with that performance
  • Provides developmental opportunities through identification of internal and external training opportunities
  • Creates opportunities for employee growth
  • Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)

 

SCOPE

  • Decision Impact: Division
  • Department Responsibility: Single
  • Budgetary Responsibility: Yes
  • Direct Reports: Yes
  • Indirect Reports: No

Qualifications

 

REQUIRED EDUCATION:

  • Minimum Bachelor's degree in Business or Marketing or equivalent in related field
  • Valid Driver’s License because driving is an essential function of this position. 

REQUIRED EXPERIENCE:

  • Minimum 7-10 years marketing and/or sales management experience
  • Strong market research skills
  • Stron written and verbal communication skills
  • Track record of success
  • Ability to lead and motivate
  • Ability to prioritize and meet deadlines
  • Ability to work well under pressure.

 

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