District Manager

Less than 5 years experience  •  Food & Beverage

Salary depends on experience
Posted on 11/13/17
Less than 5 years experience
Food & Beverage
Salary depends on experience
Posted on 11/13/17



Directing, motivating, developing capabilities and managing wholesalers to achieve company targets and objectives through the following specific responsibilities:


  • Motivate, lead and mentor Retail Account Specialists and Area Managers
  • Conduct formal, in market training days

Brand Strategy Implementation and Management

  • Support and ensure compliance to corporate brand standards within assigned distributionnetwork
  • Develop capabilities within wholesaler to develop and execute programs that enhance the availability and visibility of NAB’s portfolio
  • Ability to manage multi-network markets and competitor wholesalers in the same footprint
  • Chain Retail Management- collaborate and provide direction to NAB national sales team members
  • Increase NAB’s availability and visibility through the formal monthly planning, and market survey process
  • Drive Network Development- sell days, kick off meetings, wholesaler activates
  • Execute periodic specialevents, festivals, andmarketingprograms to enhance the image and reputation of the brand in the market place, including, but not limited to:
    • Corresponding with potential and actual event coordinators
    • Set-up and breakdown events including all event equipment and display materials
    • Attend events as a representative of North American Breweries

Product Placement

  • Develop tools to manage and measure the growth of the availability of NAB’s portfolio
  • Increase physical and effective distribution and shelf space within accounts
  • At a minimum, ensure NAB’s share of space within marketplace is equal to or greater than share of market
  • Work to secure best placement of signage and products within distributor and marketplace
  • Develop programs that support NAB’s corporate distribution drives as well as implement independent programs that capitalize on market specific opportunities
  • Develop the optimal approach for assigned marketplace for maximizing product placement, which will normally include:
    • Aggressively pursue new draft distribution
    • Increase velocity per outlet
    • Improve impact and placement of point of sale tools

Inventory Management

  • Develop a direct relationship with distributor(s)’ inventory and warehouse management team
  • Generate and manage sufficient days on hand, on a SKU level, for entire NAB portfolio within assigned distributionnetwork as well as within trade
  • Ensure accurate submission of demand forecast, accounting for all activity that may influence future orders (e.g. calendar days, weather, historical and competitive activities, wholesaler buying patterns, current inventory levels, etc.)
  • Coordinate with NAB’s Customer Service Representatives to confirm and establish shipments and shipment patterns for assigned distributors
  • Ensure compliance to NAB’s product standards with respect to freshness and in market dates

Revenue Management

  • Procure and report competitive activity with respect to unit pricing, discounting activity and programming into the Regional Sales Director and/or Sales Operations team
  • Generate suggested targeted pricing and promotional calendar for portfolio
  • Manage the monthly submission process for pricing allowances provided to distributionnetwork to ensure timely and accurate reporting and payments
  • Develop programs to ensure NAB’s product mix is optimized and managed against annual business plan
  • Ensure monthly and annual shipment plan number is achieved, at proper unit revenue


  • Monthly Planning and Performance Meetings
  • Monthly wholesaler selling/compliance days
  • Monthly Coaching/Training days for reports
  • Deliver assigned shipment target
  • Successfully launch new/focus SKUs in marketplace
  • Deliver assigned depletion target
  • Achieve assigned gross margin plan
  • Achieve assigned KPI targets
  • Achieve Cicerone Certification




Education: BachelorDegree or equivalent experience


  • Minimum of 3years experience with direct wholesaler management in the consumer product goods industry OR minimum of 3years management experience within beverage industry
  • Minimum of 1year managerial responsibilities including budget management
  • Significant experience leading employees and/or clients and influencing outcomes including the creation of incentive programs
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