Discrete Semiconductor Senior Product Marketing Manager
5 - 7 years experience • Semiconductors
Provide strategic analysis of new semiconductor technologies and propose new differentiated products and services essential to expanding and growing discrete semiconductor solutions portfolio. Qualified applicants may be considered for a partial telecommunicate role, working remotely from a U.S.-based home office, and working at company headquarters in Hauppauge Long Island NY, approximately one week per month.
EDUCATION and/or EXPERIENCE
BS degree in ElectricalEngineering or equivalent degree from a four-year accredited College or University; 5-7years' experience in a strategic product marketing capacity in the semiconductor industry, including experience with ROI and SWOT analysis concepts.
An MBA degree, or working toward an MBA degree, at an accredited College or University; minor in business/marketing or other relevant degree program; 7years plus strategic product marketingexperience; previous experience working for a manufacturer; previous experience working for a small company (50-150 people); and previous experience with ISO9001:2008/2015, and experience with MIL-PRF-19500, MIL-PRF-38534, and AEC-Q101 screening requirements are all preferred.
KEY POSITION RESPONSIBILITIES
•Analyzes market trends and competitors' developments, and is knowledgeable of industry product, technology, market, and application trends, in effort to develop, plan, and implement strategic plans and priorities in support of corporate objectives.
•Develops application specific solutions using existing discrete building blocks / IP and advanced packaging (modules, etc.).
•Analyzes marketing metrics to identify cause and effect relationships in the semiconductor marketplace.
•Evaluates demographics, prices, distributionchannels, and marketing outlets.
•Conducts secondary research, including locating and analyzing information from industry associations, statisticians and marketing experts.
•Maintains corporate SWOT and M-ROI analysis; provides periodic reports to the Director of Marketing and VP of Worldwide Sales and Marketing.
•Identifies new market opportunities; provides updatereports to the Director of Marketing.
•Prepares Product Marketing Analysis (PMA) reports and monitors progress in accordance with new product development process.
•Suggests and organizes marketingcampaigns for select feature products.
•Interfaces with the VP of Engineering to prepare company Technology Road Map presentation.
•Performs product training and other technical presentations to company salesnetwork.
•Provides technical assistance to sales team and manufacturers' reps to support global field sales efforts.
•Visits key customers to provide technical assistance and design support.
•Reviews lead generation statistics and prepares analyses for management review.
•Reviews the ROI of marketingcampaigns and prepares executive summaries.
•Interfaces with the Director of Marketing to review online support efforts and competitive analysis.
•Develops training modules for company University training portal.
•Attends trade shows to supportsales team and to present our latest and upcoming products.
•Prepares quarterly reports on efforts to support the sales team; analysis of trends and new product suggestions.
Travel up to 25-30% of time.