$80K — $100K *
Position at Wavemaker
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.
That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. Its modular approach fuses machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.
We shape consumers’ brand decisions and experiences through media, content and technology. The intelligent insight this provides is activated through world-class precision capabilities in every area of our business, from planning and activation, through our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.
Strategy Director, Danone
About the Client:
Danone is a European multinational food-products corporation based in Paris and founded in Barcelona, Spain. The company is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company’s products are branded Dannon in the United States.
Danone North America is a business unit of Danone and one of the top 15 food and beverage companies in the U.S. Danone North America was formed in April 2017, when Danone acquired WhiteWave Foods and united two companies in North America with a shared commitment to purpose, growth, and good food
Wavemakers relationship with Danone North America began in 2018 but is a global client across other regions and geographies. since pitching for their media business in 2018 Wavemaker North America has become a key partner in their integrated Agency team process and driving, Innovation, Strategic leadership and media excellence in partnership with the internal Media Connections team embedded within Danone in New York and Colorado.
The Wavemaker Danone Media team seeks to find the best solution to our clients’ business challenges using our proprietary suite of tools
About the Role:
This key role provides digital and innovation thought leadership for the Danone marketing department and C-Suite helping set the strategic direction across their brands including; Evian, Activia, Danimals, Brand Dannon, Oikos, Two Good, Light & Fit, International Delight, Silk, So Delicious, StoK, Vega, Wallaby and Horizon.
The Strategy Director is a day to day liaison with the Danone Media Connections team working in partnership with the Wavemaker planning and buying teams to provide insight, guidance and support for advertising campaign strategy and communications planning. Knowledge of current and emerging media trends and ability to apply that to develope and execute media strategies.
The Strategy Director will play a critical role as a member of the Client Leadership Team working closely with the Client, Investment, Data Sciences and GroupM Practice Leads to deliver insight-driven, creative media solutions steeped in the consumer journey.
Qualifications and Experience
Valid through: 11/12/2020